How Pega Accelerates Global Growth with Real Time Market Responsiveness
Pega strengthened its global agility by giving teams across the business the ability to respond to market needs instantly and securely. Through Phrase Portal, employees can now deliver accurate, local-language content in real time, supporting sales, onboarding, and customer engagement worldwide. In just one year, regional teams independently translated more than 14 million words, an increase of over 134% from the previous year’s volume. Fully aligned with Pega’s strict security standards, this new approach has increased speed, consistency, and confidence across global operations.
Pega is a global enterprise software company with an estimated annual revenue of $1.5 billion (FY24). It has 5,000+ employees globally, with regional headquarters in the US, UK, and Australia, along with additional offices worldwide.
The software company provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega’s scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise.
CHALLENGE
Enabling global execution at scale
As Pega’s international growth accelerated, so did the complexity of supporting customer engagement, sales cycles, and operational readiness across diverse languages and regions. Business-critical activities, like reviewing and responding to RFPs, preparing sales materials, delivering product training, and onboarding staff, often hinged on timely access to credible, local-language content.
Historically, these needs were met through Pega’s central localization team. But with demand surging and timelines tightening, it became clear a new approach was needed, one that would evolved & scale without sacrificing rigor or security.
Off-the-shelf machine translation (MT) tools offered speed but did not provide enterprise-level protection or contextual accuracy. For Pega, that wasn’t a trade-off worth making.
“Internal stakeholders were coming to us with urgent needs for sales decks, RFPs, policy documents, and more. They either had to wait on our team, or worse, try to do it themselves using publicly available machine translation tools. That’s not scalable, secure, or good for business.”
Charlie Keating, Global Director of Localization, Pega
SOLUTION
A new model for global enablement. Built for business, backed by IT
The answer came in the form of Phrase Portal, a machine translation (MT) platform that gave teams across Pega the autonomy to perform high-quality translations instantly, and securely.
The impact was immediate. Sales teams began using it to translate proposals on the fly. HR teams relied on it for onboarding in new markets. And localization was no longer a bottleneck; it became a catalyst for growth.
Crucially, Phrase Portal met Pega’s comprehensive security standards.
But while security was critical, it was only half the story. What truly unlocked value was the quality. Phrase’s intelligent machine translation engine selection, combined with custom glossaries and the introduction of Phrase Custom AI, meant content landed with the right tone, terminology, and trustworthiness
“Our Security Operations team conducted a thorough vendor risk assessment and security review. We are confident in providing access to the Phrase Portal across the enterprise knowing our data is safe.”
Charlie Keating, Global Director of Localization, Pega
THE IMPACT
Faster response, greater reach, stronger results
In just one year, Pega employees independently translated more than 14 million words, a 134% increase from the previous year, using Phrase Portal. The result was more than just faster content; it was sharper execution, stronger customer engagement, and a team better equipped to compete in any market.
Sales and consulting teams can now quickly respond to RFPs and customer queries, freeing up their time to focus on solving client challenges rather than managing translations.
“Our role has become far more strategic. We help teams build stronger client relationships and deliver meaningful outcomes in every market. Phrase gives us the scale and control to keep content consistent, relevant, and on brand across regions and languages.“
Charlie Keating, Global Director of Localization, Pega
TRUST AND CREDIBILITY IN EVERY LANGUAGE
High-quality content, powered by intelligent MT engine selection, tailored glossaries, and Phrase Custom AI, allows Pega to engage prospects in their preferred language without compromising on message accuracy or professionalism.
“This is a very powerful tool to save time and increase productivity.”
Solutions Consultant, France
“This tool is truly excellent. It has helped improve operational efficiency. Thank you to everyone on the team.”
Consulting Team, Japan
“A perfect document with all the pages perfectly translated. Just saved me tons of time!”
Solutions Consultant, Spain
Expanded reach and scalability
Phrase Portal supports a wide range of languages, enabling Pega to operate effectively in different languages and markets, unlocking new regional opportunities without additional headcount.
By empowering regional teams to manage routine translation needs, the localization team can concentrate on high-value strategic initiatives that fuel long-term global growth.
Secure by design, easy to adopt
Phrase Portal passed Pega’s rigorous information security due diligence. Business teams can work with confidence, knowing sensitive information, especially in sales or HR content, is fully protected.
Easy access
Thanks to SSO (Single Sign On), any employee with a Pega email address can access Phrase Portal, ensuring quick adoption and minimal friction.
“We looked at other options but nothing matched the blend of speed, quality, and control Phrase offers.”
Andreas Wolff, Localization Manager at Pega.
RESULTS THAT SPEAK FOR THEMSELVES
14+ million words independently translated by employees, a 134% increase on the previous year.
Used by 50 users across many organizations, including sales, consulting, client success, enablement and HR
Supported formats included Powerpoint, Excel files, PDF Word documents, and more.
Internal teams gain access to a much broader set of languages, including regional variants like Catalan
“Even something simple, like being able to translate a sales deck for a Spanish prospect in under an hour, makes a huge difference. That agility can be the edge that wins the deal.”
Charlie Keating, Global Director of Localization, Pega
LOOKING AHEAD
Expanding adoption across the business
Phrase Portal has been a huge success within Pega, as Charlie explains:
“The level of adoption is a testament to the quality of results Phrase Portal is delivering and the value it provides to our international teams all around the world. We’re now looking to expand its use to support more teams across Pega.”
By enabling employees with a secure, intuitive tool to serve content in any language, Pega is transforming how global business gets done.
Pega’s leadership team encourages every team to find ways to embed AI and workflow automation in how we work. Phrase fits perfectly into that vision.
Charlie Keating
Global Director of Localization
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