Join us at SlatorCon London, May 23


Meet us at the world’s leading conference for language AI and language services, SlatorCon London, May 23. Don’t miss our panel session: How Connected Ecosystems Remove Friction and Improve Customer Engagement. We look forward to seeing you there!

Join Our Session

How Connected Ecosystems Remove Friction and Improve Customer Engagement

Customers expect fast, seamless experiences, whether interacting with a brand, using a product, or seeking support. But behind the scenes, disconnected systems and fragmented workflows create inefficiencies, slow down content creation and delivery, and make it harder to meet these expectations at scale.

This panel brings together experts from Braze, Phrase, Sanity, and Acclaro to discuss how integrated ecosystems—powered by AI, automation, and strategic partnerships—are streamlining operations and improving customer engagement. Through Braze’s success story, we’ll explore how aligning technology and service partners simplifies workflows, accelerates content delivery, and helps businesses expand into new markets more efficiently.

From cloud infrastructure to AI-driven content creation and management, our panelists will share how connected systems reduce friction, strengthen agility, and create a more cohesive multilingual content strategy. Attendees will hear first-hand how a well-integrated ecosystem leads to tangible business impact including greater efficiency, faster scaling, and improved customer experiences.

Join us to learn how smart integrations can optimize your operations and turn localization into a competitive advantage that fuels long-term success.


Time: 14:00 – 14:35 PM BST

Moderator

Florian Faes
Managing Director, Slator

Speakers

Georg Ell
CEO, Phrase

Russell Haworth
CEO, Acclaro

Iara Altkron
Localization Operations Lead,
Braze

Markus Schork
Partnership Solution Engineering, Sanity


Key takeaways:

  • Customer expectations are high – seamless, fast experiences are essential across interactions, products, and support.
  • Disconnected systems create inefficiencies – fragmentation slows content creation and delivery, making it harder to scale.
  • Connected ecosystems drive efficiency – AI, automation, and strategic partnerships streamline workflows and improve engagement.
  • Braze’s success story highlights best practices – aligning technology and service partners accelerates content delivery and market expansion.
  • Connected systems enhance agility – cloud infrastructure and AI-driven content management reduce friction and support multilingual strategies.
  • Tangible business impact – better integrations lead to greater efficiency, faster scaling, and improved customer experiences.
  • Localization as a competitive advantage – smart integrations optimize operations and fuel long-term growth.

Check out the latest from Phrase

In addition to our panel session, we’ve shared some of our latest resources below:

Blog post

The impact of AI-driven translation on global content marketing

Discover how combining AI with human expertise drives engagement and growth across international markets.

Blog post

Scaling with AI, Ecosystems and Hyperautomation

Georg Ell discusses how success in 2025 will depend on how well companies leverage emerging technologies in his latest article for AI business.

Illustration of AI technology symbolized by a glowing circuit board pattern surrounding the letters 'AI' in a high-tech server room, representing the integration of artificial intelligence in global communication and translation processes.

Blog post

ChatGPT Translation: How to Harness AI to Drive Global Business Growth

Translation & localization are critical for organizations with a global customer base. We explain how to effectively use ChatGPT for translating your content.

Silhouette of a business professional with futuristic data visualizations and global maps overlayed, representing the use of AI tools and analytics in global business expansion and localization efforts.

Blog post

Choosing the Right AI Tools to Power Your Global Business Expansion

Discover how to select AI-enabled tools for efficient localization & global growth. Elevate customer experiences globally with Phrase.

Silhouette of a thoughtful person with glasses, overlaid with AI and technology-related graphics symbolizing data processing, automation, and artificial intelligence, representing the impact of AI in streamlining international business expansion and localization

Blog post

How AI Can Supercharge Your International Expansion Strategy

Explore how AI transforms international expansion by automating localization, improving customer experiences & accelerating time to market.

Blog post

Ethical AI: The Evolving Role of Localization Managers

Explore how localization managers play a crucial role in using AI ethically within the translation industry, balancing automation with cultural sensitivity.

Want to find out more?