Join us at SlatorCon Remote – 18 March 2025!


Discover the latest trends shaping the language services and AI markets at SlatorCon Remote an exciting online event. Through panel discussions and presentations, leading experts will provide actionable insights to help you succeed in 2025 and beyond.

Join Our Panel Session

Turning GenAI into ROI: Transforming Localization from a Cost Center to a Strategic Growth Driver

The rapid evolution of large language models (LLMs) and artificial intelligence (AI) is fundamentally reshaping how businesses create and consume content. Advancements in AI and the democratization of tools like ChatGPT will transition from novelty to maturity. Our panel of industry experts will explore how these shifts are transforming localization into a ubiquitous feature of modern business operations.

As organizations move from AI experimentation to large-scale implementation, the emphasis on ROI and data-driven decision-making is intensifying. Success now demands more than capable models—it requires clear objectives, robust infrastructure, and measurable ROI. Business leaders are now able to demonstrate the genuine ROI of GenAI, as they move beyond the hype and focus on practical, scalable applications that directly impact the bottom line. 

Customization has emerged as the key differentiator, with businesses leveraging proprietary data to train task-specific models that deliver context-aware, precise, and scalable localization.

Specialization in AI is also accelerating, with general-purpose models giving way to smaller, targeted solutions that are both cost-effective and impactful. This evolution is lowering barriers and enabling real-time multilingual functionality seamlessly embedded into apps, platforms, and digital experiences.

This session will examine how leading businesses are redefining localization and proving the genuine ROI of GenAI. Attendees will gain insights into using GenAI for hyperpersonalized, multilingual engagement and the strategies needed to turn localization into a strategic advantage in a competitive global market.

Date: March 18, 2025
Time: 10:05 – 10:35 AM ET (16:05 PM CET)
Where: Online

Moderator:

Anna Wyndham
Head of Research at Slator

Panelists:

Simone Bohnenberger-Rich standing with folded arms

Simone Bohnenberger-Rich, PhD
Chief Product Officer
Phrase

Simon Koranter,
Head of Global Production and Engineering, Compass Languages

Matteo Nonne
Localization Program Manager
On


This session will equip you with key insights, including:

  • GenAI and LLM advancements, such as ChatGPT, are maturing, making localization a key driver of revenue and growth.
  • AI-driven localization requires demonstrable ROI including clear goals, strong infrastructure, and measurable outcomes.
  • Customization through proprietary data enables precise, scalable, and context-aware solutions.
  • Specialized AI models are replacing general-purpose ones, offering cost-effective, targeted applications.
  • Real-time multilingual functionality is becoming seamlessly integrated into digital experiences.
  • Localization powered by AI is now a strategic advantage for scaling content that resonates globally.

Check out the latest from Phrase

In addition to our panel session, we’ve shared some of our latest resources on GenAI below:

A surreal digital artwork of a woman's face seamlessly merging with geometric glass-like structures in vibrant orange and blue hues, symbolizing the fusion of humanity and technology

Blog post

Translation Reimagined with Hyper-Personalized Multilingual Content

Discover how AI-driven multilingual content generation crafts culturally resonant messages, enhancing global engagement through hyper-personalization

A dynamic digital illustration featuring a glowing arrow composed of multicolored light streaks converging and moving upward against a dark background, symbolizing progress, growth, and forward momentum.

Blog post

Localization in 2025 -Ecosystems and AI Are The Future

Georg Ell considers how AI and ecosystems are set to enhance global content, personalization, scalability, and operational efficiency.

Illustration of AI technology symbolized by a glowing circuit board pattern surrounding the letters 'AI' in a high-tech server room, representing the integration of artificial intelligence in global communication and translation processes.

Blog post

ChatGPT Translation: How to Harness AI to Drive Global Business Growth

Translation & localization are critical for organizations with a global customer base. We explain how to effectively use ChatGPT for translating your content.

Silhouette of a business professional with futuristic data visualizations and global maps overlayed, representing the use of AI tools and analytics in global business expansion and localization efforts.

Blog post

Choosing the Right AI Tools to Power Your Global Business Expansion

Discover how to select AI-enabled tools for efficient localization & global growth. Elevate customer experiences globally with Phrase.

Silhouette of a thoughtful person with glasses, overlaid with AI and technology-related graphics symbolizing data processing, automation, and artificial intelligence, representing the impact of AI in streamlining international business expansion and localization

Blog post

How AI Can Supercharge Your International Expansion Strategy

Explore how AI transforms international expansion by automating localization, improving customer experiences & accelerating time to market.

Blog post

Ethical AI: The Evolving Role of Localization Managers

Explore how localization managers play a crucial role in using AI ethically within the translation industry, balancing automation with cultural sensitivity.

Want to find out more?