Pushing the boundaries
of quality analysis
Leverage our latest quality scores to build fully automated workflows,
saving you lots of costs and time spent on manual quality assessments.
Phrase Quality Technologies provides the necessary transparency to guarantee that your content consistently meets your quality standards.
Phrase Quality Performance Score
Unlock the power of translation quality analysis. With Phrase QPS, every translation is automatically evaluated and effortlessly graded, from 0 – 100, using state-of-the-art AI. This enables you to build fully automated translation workflows to scale your localization efforts.
A Leader in Localization
MT Optimize: Instant improvements to MT output
MT Optimize automatically enhances raw machine translation using generative AI. It fixes grammar, improves fluency, applies your terminology, with no prompt engineering required. It’s the fastest way to reduce post-editing effort and improve consistency at scale.
Auto Adapt: Tailored adaptation for brand and audience
When your content needs more than just corrections, Auto Adapt refines translations to match your brand voice and resonate with local audiences. It uses generative AI to adjust tone, nuance, and phrasing for each market.
Auto Adapt gives you even greater control over how your message is delivered, while reducing the time and cost of manual post-editing.
Language Quality Assessment
Get visibility on translation quality with our Language Quality Assessment (LQA) capability. Based on pre-configured criteria, LQA can be added as a process step to help linguists review any type of translation workflow based on human or machine translation. LQA can be configured according to predefined error categories.
Auto LQA
Use generative AI to assist and accelerate your LQA process. Auto LQA automates the initial review, providing useful insights for human reviewers to refine translated content, saving you time and money. Simplify your content review without sacrificing quality, and let your experts focus more of their time on final validation.
Quality Assurance
Automatically detect errors in translations with our built-in QA functionality. QA checks, such as our term base checks, spelling, content of the tags, allow you to reduce error rates and achieve a higher level of consistency across your translations.
Suggested Reading
Blog post
JLL’s Lorena Morales on unlearning, alignment, and the human side of global growth
Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, shares how unlearning old playbooks, aligning teams around trust, and using AI as an enabler—not a replacement—helped her scale global marketing operations with purpose and precision.
Webinar
Phrase Bootcamp: Master job sync for smarter, faster localization
With Phrase job sync, you can seamlessly connect Phrase Strings and Phrase TMS to manage multilingual software copy in one streamlined workflow. Centralize your resources, improve translation quality, and unlock the full potential of the Phrase Localization Platform, all while keeping teams aligned and efficient.
News
Publicis Production + Phrase: A new model for global content
Phrase and Publicis Production form a strategic alliance to transform how multilingual content is created and delivered worldwide.
Resource
Relevance or ruin: The brutal truth about competing in today’s retail market
Retail is at a breaking point. Margins are shrinking, supply chains remain fragile, and customer loyalty is harder than ever to secure. At the same time, digital-first competitors are scaling globally with speed and precision.
Blog post
Canva’s Rob Giglio: Building global go-to-market strategies that scale without losing the customer
Canva’s Chief Customer Officer Rob Giglio talks with Phrase CEO Georg Ell about what it really takes to scale across 120+ countries without losing customer focus. From the orchestration of people, process, and technology to AI’s role in global customer experience, the discussion explores how enduring growth comes from empathy, discipline, and long-term trust.