Phrase Quality Technologies

Pushing the boundaries
of quality analysis

Leverage our latest quality scores to build fully automated workflows,
saving you lots of costs and time spent on manual quality assessments.

Phrase Quality Performance Score

Unlock the power of translation quality analysis. With Phrase QPS, every translation is automatically evaluated and effortlessly graded, from 0 – 100, using state-of-the-art AI. This enables you to build fully automated translation workflows to scale your localization efforts.

Auto Adapt: Authentic, adaptable content across markets

Elevate your localization quality with Auto Adapt, an innovative AI-driven tool that adapts your content to reflect your brand’s unique voice in every market.

Auto Adapt allows you to tailor content for individual audiences without relying on costly post-editing. Translate your global messaging at scale and connect authentically with audiences worldwide, while saving time and maintaining quality.

Language Quality Assessment


Get visibility on translation quality with our Language Quality Assessment (LQA) capability. Based on pre-configured criteria, LQA can be added as a process step to help linguists review any type of translation workflow based on human or machine translation. LQA can be configured according to predefined error categories.

Key visual | Phrase
Auto LQA eliminates manual, labor-intensive tasks, giving users the ability to automatically assess the quality of all their translated content at every step of the localization process, significantly reducing the time and cost of human post-editing, while enhancing translation consistency and quality.

Auto LQA

Use generative AI to assist and accelerate your LQA process. Auto LQA automates the initial review, providing useful insights for human reviewers to refine translated content, saving you time and money. Simplify your content review without sacrificing quality, and let your experts focus more of their time on final validation.

Quality Assurance


Automatically detect errors in translations with our built-in QA functionality. QA checks, such as our term base checks, spelling, content of the tags, allow you to reduce error rates and achieve a higher level of consistency across your translations.

Key visual | Phrase

Suggested Reading

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Blog post

Beyond translation: Building a scalable WordPress i18n workflow

WordPress powers the web, but translating it well takes more than plugins. Discover how to build a scalable localization workflow using gettext, best practices, and the Phrase plugin.

Making LLMs work for multilingual content | Semih Altinay and Miklós Urbán

Webinar

Making LLMs work for scalable, brand-consistent multilingual content

Join Phrase for a webinar tailored to localization leaders looking to harness large language models (LLMs) safely, at scale, and in line with brand standards. Learn how LLMs are evolving from experimental tools into production-ready engines for generating, adapting, and evaluating multilingual content across the localization workflow.

Feature Image -Phrase on Unity Asset Store Announcement

News

Phrase Becomes the First Verified Localization Solution on the Unity Asset Store

This Unity-first milestone helps game studios accelerate global expansion and deliver more immersive player experiences.

A promotional ebook cover image for "Maximizing Global Ecommerce Sales: How Language Creates a Strategic Advantage" by Phrase. The image features a person holding a credit card while shopping on an ecommerce website on a laptop. The website displays a "Shop Now" banner promoting a discount, and the image highlights the role of language in ecommerce success with colorful icons representing different languages. The Phrase logo is positioned at the bottom left, accompanied by a modern gradient background.

Resource

Maximizing Global Ecommerce Sales: How language creates a strategic advantage

Unlock your ecommerce business’s full potential by leveraging the power of localization. This comprehensive guide reveals how language plays a crucial role in driving global sales, enhancing customer trust, and improving your brand’s international presence.

A professional woman in a white blouse works at a desk with multiple computer monitors displaying data visualizations and code interfaces. Behind her, large screens show global network maps and analytics, symbolizing the integration of AI and automation in localization management.

Blog post

The AI-shaped (R)evolution of the localization manager’s role

AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world shaped by automation, multilingual content creation, and generative AI. Discover how the role is shifting from behind-the-scenes execution to organizational impact.