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Expert Panel: Multilingual E-Commerce for Global Brands
The webinar in short
From navigating stakeholder education and internal advocacy to the crucial decision-making process behind adding new languages, our panelists will explore the multifaceted aspects of managing localization teams within their organizations.
Whether you’re a seasoned localization professional or exploring the world of global expansion, this webinar offers invaluable perspectives and actionable strategies to unlock success in your localization endeavors:
- Learn how these industry leaders leverage data-driven approaches, including website traffic and sales numbers, to measure the success of localization efforts and drive business growth.
- Discover the nuances of content creation in a diverse global landscape, including the delicate balance between maintaining brand integrity and adapting to local markets’ preferences and cultural nuances.
- Gain valuable insights into optimizing technology for cost and time savings, and leveraging automation and machine translation to achieve scalability.
- Petra Mesic, Teamhead Translation & Localization Global E-commerce at Puma
- Stefania Russo, Head of UX Content at Glovo
- Matteo Nonne, Localization Program Manager at On