Award-winning platform

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the trusted leader in helping you open the door to global business.

G2 4.6 stars rating | Phrase

Deploy localization as a lever for growth

Phrase is the place where product teams come together to release translations in the most streamlined way possible.

Expand your global footprint

Target more customers around the world, and enter new markets reliably with a scalable localization platform.

Decrease time to market

Save time by automating your multi-language projects and easily adding new languages.

Make project management more efficient

Centralize all your files in one place to allow for efficient project management and project status overview.

Foster team collaboration

Encourage collaborative teamwork on a single platform that comes with various collaboration features.

Integrate your tech stack for a seamless localization workflow

Whether you’re localizing enterprise software or games, an e-commerce website, technical documentation, or marketing collateral, Phrase seamlessly integrates with your tech stack so you can keep using the tools you already know.

Figma

Send translation tasks to Phrase directly from Figma and easily retrieve final translations.

Zendesk

Reduce the number of support tickets and better aid international customers by translating your categories, dynamic content, published articles, and sections.

Contentful

Translate all text and rich text fields in your nested entry-level and field-level content models.

WordPress

Reach a wider audience by seamlessly translating your posts, pages, categories, tags, and custom post types.

Phrase by the numbers

Faster turn-around time

Saved per release on average

Less manpower required

With Phrase, Xing have found a scalable solution, which can adapt to our various requirements and workflows, while enabling us to offer a seamless localized experience to our 20M users.

Tilman Büttner

Senior UX Writer

Here to field your questions on localization management

What is the difference between translation and localization?

Translation is the process of converting texts from one language to another, and it’s part of the localization process. Localization goes a step further in that it adapts that translation to local expectations, needs, and other requirements. It considers every element that might stop a potential customer in their tracks when it comes to converting. From local payment methods and colloquialisms to holidays, localization involves everything that can be relevant to the user experience.

What are the essentials to get started with localization?

First, you’ll need to create a clear localization strategy that is part of your global growth roadmap from the start. Furthermore, you’ll need to rely on a strong team of translators, developers, localization specialists, marketers, local experts in different domains, etc. For the best result possible, you’ll need to enable your teams to collaborate effectively on one localization platform designed to automate translation workflows.

The keys to unlocking language

News

Phrase named Tech of the Week by Nimdzi Insights

Recognition highlights Phrase’s continued innovation in multimedia localization and the growing impact of Phrase Studio within the Phrase Platform.

webinar banner with speaker image

Webinar

Phrase Bootcamp: Introduction to Phrase Strings

Learn how to use Phrase Strings for software localization to its full potential. Our solution architects will guide you through all the essentials—from user settings to project delivery.

Row of modern passenger cars in a showroom, with glossy red and blue finishes, symbolizing the evolution of connected and software-defined vehicles and the demand for accurate multilingual communication.

Blog post

AI at full throttle: How automotive brands can scale content safely

Automotive companies face mounting pressure to deliver accurate, multilingual content for software-driven vehicles — from OTA updates to regulatory documentation. This article explores how to scale safely using AI-powered workflows…

Case Study

How Mazak Built a Blueprint for Scalable, Consistent Global Content

Mazak faced fragmented content operations relying on manual workflows across 20 languages when undertaking a major global website relaunch. By integrating Phrase with Adobe Experience Manager, the company automated critical…

Blog post

Dr. Meeta Yadav Vouk: Trusted AI: The only currency that scales globally

AI is shifting from hype to high-stakes reality. Dr. Meeta Yadav Vouk explains why trust, governance, and local adaptability are now the foundation of enterprise AI. Learn how to move…