Blog

Expand your knowledge and unlock growth with our insightful collection
of blogs.

  • Sunset over the Lisbon Marriott Hotel, a tall modern building with reflective windows and balconies, which hosted the 2025 Game Quality Forum attended by QA, localization, and game development professionals.

    What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience

    From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…

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  • Illustration of data-driven localization with charts, graphs, and language elements surrounding a dashboard interface, symbolizing Phrase's role in managing multilingual content and analytics.

    Make your localization data work for you: Insights, impact, and automation with Phrase Data

    Learn about the ways strategic teams are leveraging Phrase Data to generate actionable insights and deliver measurable impact.

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  • Close-up of color-coded file folders with blank tabs, representing structured documentation and organization for multilingual localization processes.

    Automating documentation for global markets: Streamlining localization through AI

    Manual localization of product guides, manuals, and technical docs is costly, slow, and error-prone. Discover how AI-powered tools—from machine translation to OCR—streamline the localization process, cut costs, and scale quality…

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  • From MT to market: How Phrase supercharges DeepL with quality, automation, and AI

    See how Phrase and DeepL work together to turn fast machine translation into quality, production-ready content. This blog highlights five key capabilities—from automation to AI review—that help teams scale MT…

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  • From ambition to action: How language leaders can tame the AI beast

    Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management…

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  • Making LLMs work for multilingual content | Semih Altinay and Miklós Urbán

    Making LLMs work for scalable, brand-consistent multilingual content

    Learn how localization teams are moving from LLM experimentation to operational use. In this webinar recap, we explore practical ways to generate, adapt, and evaluate multilingual content with AI—without sacrificing…

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  • A professional woman in a white blouse works at a desk with multiple computer monitors displaying data visualizations and code interfaces. Behind her, large screens show global network maps and analytics, symbolizing the integration of AI and automation in localization management.

    The AI-shaped (R)evolution of the localization manager’s role

    AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world shaped by automation, multilingual…

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  • Mastering TM and Phrase QPS Thresholds for Localization Automation

    “Your threshold settings are more than just numbers; they are a reflection of your automation mindset.”

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  • Row of blue glowing digital human head profiles with neural mesh lines, representing AI-driven language models and neural network-powered translation technology.

    Beyond Translation Memories: How Machine Translation powers global content

    Discover how modern Machine Translation boosts speed, scale, and quality in global content workflows—complementing Translation Memories and reducing costs.

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