Blog
Expand your knowledge and unlock growth with our insightful collection
of blogs.
- All
- Global business
- Localization strategy
- Machine translation
- Phrase and beyond
- Software localization
- Translation management
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Gaining a strategic advantage: how AI opens borders to SaaS enterprises
SaaS businesses are inherently scalable, but taking them global still presents challenges. Fortunately, AI can help overcome the obstacles.
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The Emoji is the new Lingua Franca… but are we all speaking the same way?
Are Emojis a Universal Language? Not Quite. Emoji use is global—but not universally understood. From cultural misfires to platform-specific designs, even the simplest symbols can confuse. Discover how brands can…
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What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience
From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…
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5 global trends reshaping localization at LocWorld53 Malmö
From AI integration to shifting definitions of quality, LocWorld53 Malmö showcased how localization is evolving. We break down five trends shaping the future.
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From MT to market: How Phrase supercharges DeepL with quality, automation, and AI
See how Phrase and DeepL work together to turn fast machine translation into quality, production-ready content. This blog highlights five key capabilities—from automation to AI review—that help teams scale MT…
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From ambition to action: How language leaders can tame the AI beast
Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management…
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The AI-shaped (R)evolution of the localization manager’s role
AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world shaped by automation, multilingual…
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Localizing Unity games with the official Phrase plugin
Want to localize your Unity game without the CSV chaos? Discover how the official Phrase Strings Unity plugin simplifies your game’s localization workflow—from string table setup to pulling translations directly…
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Global insights, local leaders: What we learned from Loc360° 2025
Discover key insights from Phrase’s Loc360° 2025 series, where global leaders explored AI, strategy, and the evolving role of localization across Paris, Tokyo, Berlin, and Dallas.
