Blog
Expand your knowledge and unlock growth with our insightful collection
of blogs.
- All
- Global business
- Localization strategy
- Machine translation
- Phrase and beyond
- Software localization
- Translation management
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When personalization doesn’t scale: Fixing the hidden gaps in global campaign execution
Personalization boosts engagement and loyalty, but scaling it globally introduces hidden pitfalls. Discover how to bridge the consistency, relevance, and execution gaps to deliver truly personalized experiences worldwide.
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Retail’s AI dilemma: smarter, faster, But still missing the human touch?
Retailers are racing to adopt AI, but speed alone isn’t enough. This article explores how AI-powered localization enables hyper-personalized, culturally relevant experiences that drive growth, customer loyalty, and global expansion.…
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The role of language in customer support: Navigating speed, accuracy, and multilingual challenges
Live chat is now the front line of customer support—but how do brands balance speed, empathy, and language barriers? From chatbots and human agents to real-time translation and cultural nuance,…
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Automated quality assessment of GenAI-based translation
As GenAI reshapes enterprise translation, legacy quality metrics fall short. This post explores new methodologies—from Auto Adapt evaluations to LLM-as-a-judge—to assess translation accuracy, consistency, and fit-for-purpose at scale.
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AI and the transformation of global tech and SaaS
AI is reshaping how tech and SaaS companies build, personalize, and scale their products. From streamlining workflows to powering global customer experiences, this new era of human-AI collaboration is redefining…
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The expansion challenge no-one talks about: How cultural misalignment holds automotive brands back
Global growth requires more than ambition. For automotive brands, cultural misalignment can stall adoption, dilute brand identity, and waste millions in investment. Learn how leading companies use localized content, UX,…
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The AI revolution in gaming: personalization, efficiency, and the bottom line
AI is reshaping every corner of the gaming industry, from personalized experiences and procedural content to real-time localization and live-service automation. Explore how studios are turning AI from a creative…
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Smart factories, smarter risks: How AI is reshaping manufacturing
Artificial intelligence is driving a sea change in manufacturing: revolutionizing supply chains, reshaping production lines, and redefining quality control. But while AI is a powerful enabler, it also poses risks…
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From MT to market: How Phrase supercharges DeepL with quality, automation, and AI
See how Phrase and DeepL work together to turn fast machine translation into quality, production-ready content. This blog highlights five key capabilities—from automation to AI review—that help teams scale MT…
