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Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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AI at full throttle: How automotive brands can scale content safely
Automotive companies face mounting pressure to deliver accurate, multilingual content for software-driven vehicles — from OTA updates to regulatory documentation. This article explores how to scale safely using AI-powered workflows…
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Relevance or Ruin: The brutal truth about competing in today’s retail market
Relevance or ruin. That is today’s retail reality. With margins shrinking, loyalty harder to secure, and competitors expanding fast, growth now depends on delivering timely, personal, and locally resonant experiences.…
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The future of localization depends on community
Localization is no longer just about translation. It’s about strategy, technology, and growth. As AI transforms the field, professionals face new complexity and isolation. Communities like Loc Leaders help them…
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TikTok’s Rema Vasan: Brands that own the moment own the market
Understand the importance of cultural relevance for brands; TikTok’s Head of North American Marketing, Rema Vasan, reveals how consistency and authenticity drive success.
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The new rules of global e-learning: AI, cloud platforms, and smarter content workflows
As content in education becomes faster, richer, and more global, localization must evolve too. This post explores how cloud-native platforms and AI-first workflows are transforming the way institutions scale learning,…
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Gaining a strategic advantage: how AI opens borders to SaaS enterprises
SaaS businesses are inherently scalable, but taking them global still presents challenges. Fortunately, AI can help overcome the obstacles.
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Automated quality assessment of GenAI-based translation
As GenAI reshapes enterprise translation, legacy quality metrics fall short. This post explores new methodologies—from Auto Adapt evaluations to LLM-as-a-judge—to assess translation accuracy, consistency, and fit-for-purpose at scale.
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What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience
From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…
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Make your localization data work for you: Insights, impact, and automation with Phrase Data
Learn about the ways strategic teams are leveraging Phrase Data to generate actionable insights and deliver measurable impact.
