Blog
Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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AI at full throttle: How automotive brands can scale content safely
Automotive companies face mounting pressure to deliver accurate, multilingual content for software-driven vehicles — from OTA updates to regulatory documentation. This article explores how to scale safely using AI-powered workflows…
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Relevance or Ruin: The brutal truth about competing in today’s retail market
Relevance or ruin. That is today’s retail reality. With margins shrinking, loyalty harder to secure, and competitors expanding fast, growth now depends on delivering timely, personal, and locally resonant experiences.…
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The future of localization depends on community
Localization is no longer just about translation. It’s about strategy, technology, and growth. As AI transforms the field, professionals face new complexity and isolation. Communities like Loc Leaders help them…
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Brian Klaas: Embracing chaos: why leaders must rethink control, resilience, and trust
Jason Hemingway speaks with political scientist and author Dr. Brian Klaas and Phrase CEO Georg Ell about how chaos, randomness, and influence shape our lives and our work.
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TikTok’s Rema Vasan: Brands that own the moment own the market
Understand the importance of cultural relevance for brands; TikTok’s Head of North American Marketing, Rema Vasan, reveals how consistency and authenticity drive success.
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The new rules of global e-learning: AI, cloud platforms, and smarter content workflows
As content in education becomes faster, richer, and more global, localization must evolve too. This post explores how cloud-native platforms and AI-first workflows are transforming the way institutions scale learning,…
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Gaining a strategic advantage: how AI opens borders to SaaS enterprises
SaaS businesses are inherently scalable, but taking them global still presents challenges. Fortunately, AI can help overcome the obstacles.
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The Emoji is the new Lingua Franca… but are we all speaking the same way?
Are Emojis a Universal Language? Not Quite. Emoji use is global—but not universally understood. From cultural misfires to platform-specific designs, even the simplest symbols can confuse. Discover how brands can…
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What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience
From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…
