Phrase
Resource Hub
A world of localization knowledge at your fingertips.
Blogs
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The problem with scaling AI is that it knows everything except your customers
AI models are rapidly becoming easier for every enterprise to access. The harder advantage to replicate is what your business already knows about its customers and markets. Georg Ell examines…
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Phrase Data: Understand the business impact behind your localization costs
How well can you map your MT and AI spend to the value it’s creating? You already know what that spend costs. What’s harder is connecting it to what your…
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The judgment layer
At the 2025 Indie Game Awards, two prizes were withdrawn over AI use that never appeared in the finished product. This article examines the question that controversy exposed, and proposes…
Webinars
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The global content disconnect: Insights from 550 business leaders on why scaling content is not scaling CX
In this session, we share findings from a survey of 550 senior business leaders and explore why scaling content is not scaling customer experience. We discuss what the most successful…
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Localization beyond text: How to bring audio and video into your existing workflow
Video is your fastest-growing content type– and the least localized. Phrase Studio changes that, without changing your workflow.
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Localization in the AI Era: From Strategy to Execution
In this 60-minute webinar, Phrase togheter with the partner WISE ST Global show you exactly how to put AI to work. Learn how Phrase’s AI capabilities enable faster, smarter, and…
Reports & Guides
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The global content disconnect report
Global research across nine countries reveals a growing disconnect between AI investment, content production, and customer experience. Enterprises are expanding faster, investing in AI, and producing more content in more…
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Documentation as product infrastructure: How SaaS leaders scale trust, AI, and global growth
Learn how leading SaaS companies turn documentation into scalable product infrastructure, reduce risk, and build a foundation for reliable global growth
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The executive guide to changing your translation management system
This executive guide outlines a five-step approach to enterprise TMS migration, including stakeholder alignment, workflow redesign, phased execution, integration planning, and risk mitigation, while avoiding common migration pitfalls.
