Phrase
Resource Hub
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Blogs
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David Aaker: Why brand strength is being quietly eroded by short-term thinking
David Aaker, widely regarded as the Father of Modern Branding, explains why awareness is no longer the problem, relevance is, and why leaders who reduce brand to performance metrics are…
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Is your content winning customers or just reaching them?
The assumption that content which reaches customers will also win them is costing global organizations more than most of their dashboards will ever show. Georg Ell, CEO of Phrase; Dr.…
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Localization workflow automation: 10 ways modern teams scale global content
Discover ten practical localization workflow automations from CMS integration to custom MT training that reduce errors, streamline processes, and help teams scale effortlessly. Learn how automation can revolutionize your localization…
Webinars
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Localization beyond text: How to bring audio and video into your existing workflow
Video is your fastest-growing content type– and the least localized. Phrase Studio changes that, without changing your workflow.
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Scaling content to win customers
Global content is accelerating, but most organizations aren’t keeping up. They’re producing more, investing in AI, and still watching engagement decline. In this webinar, Phrase CEO Georg Ell, CSA analyst…
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How ecosystem models outperform traditional localization setups
Working with both a language technology platform and a language services provider can introduce a lot of moving parts. Multiple tools, teams, and responsibilities mean clients are often asked to…
Reports & Guides
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Documentation as product infrastructure: How SaaS leaders scale trust, AI, and global growth
Learn how leading SaaS companies turn documentation into scalable product infrastructure, reduce risk, and build a foundation for reliable global growth
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The executive guide to changing your translation management system
This executive guide outlines a five-step approach to enterprise TMS migration, including stakeholder alignment, workflow redesign, phased execution, integration planning, and risk mitigation, while avoiding common migration pitfalls.
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Getting global gaming right from day one: Building launch systems that connect
The fastest-moving SaaS companies succeed not because they build more, but because they deliver better. Learn how automation removes bottlenecks, reduces delays, and keeps experiences consistent in every market.
