Phrase
Resource Hub
A world of localization knowledge at your fingertips.
Blogs
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The Emoji is the new Lingua Franca… but are we all speaking the same way?
Are Emojis a Universal Language? Not Quite. Emoji use is global—but not universally understood. From cultural misfires to platform-specific designs, even the simplest symbols can confuse. Discover how brands can…
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The role of language in customer support: Navigating speed, accuracy, and multilingual challenges
Live chat is now the front line of customer support—but how do brands balance speed, empathy, and language barriers? From chatbots and human agents to real-time translation and cultural nuance,…
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Automated quality assessment of GenAI-based translation
As GenAI reshapes enterprise translation, legacy quality metrics fall short. This post explores new methodologies—from Auto Adapt evaluations to LLM-as-a-judge—to assess translation accuracy, consistency, and fit-for-purpose at scale.
Webinars
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Take audio and video global with Phrase Studio
Audio and video are now central to global communication. But transforming them into translated, accessible, and reusable content is often slow, manual, and fragmented. In this webinar, we introduce Phrase…
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Making LLMs work for scalable, brand-consistent multilingual content
Join Phrase for a webinar tailored to localization leaders looking to harness large language models (LLMs) safely, at scale, and in line with brand standards. Learn how LLMs are evolving…
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Phrase Bootcamp: Already using Phrase? Here’s why it’s time to activate Phrase Language AI
Machine translation may already be part of your content strategy. But is it delivering the quality, consistency, and brand alignment your business needs?
Reports
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Maximizing Global Ecommerce Sales: How language creates a strategic advantage
Unlock your ecommerce business’s full potential by leveraging the power of localization. This comprehensive guide reveals how language plays a crucial role in driving global sales, enhancing customer trust, and…
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Your Guide to Website Translation: Unlock Global Growth
Uncover the essential strategies for translating your website & successfully expanding into new international markets. Learn how to overcome common challenges, leverage cutting-edge translation technology, and deliver a seamless multilingual…
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The Ultimate Guide to Creating a Translation Management System RFP
Discover the essential steps to choosing a Translation Management System (TMS) that aligns with your organization’s unique needs. This comprehensive guide delves into the intricacies of crafting a robust Request…
