Phrase
Resource Hub
A world of localization knowledge at your fingertips.
Blogs
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Navigating the new translation frontier: From NMT to LLMs, why your strategy needs to evolve
Large Language Models (LLMs) are reshaping translation by enabling context-aware, dynamic adaptation beyond traditional NMT. They process entire documents, follow prompts, and support real-time customization—allowing localization teams to build flexible,…
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Too many markets, not enough time: How teams can deliver globally without burning out
Teams can scale global content delivery without burnout by automating repeatable tasks, reusing validated assets, and centralizing orchestration across departments. Platforms like Phrase connect people, tools, and workflows, reducing manual…
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JLL’s Lorena Morales on unlearning, alignment, and the human side of global growth
Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, shares how unlearning old playbooks, aligning teams around trust, and using AI as an enabler—not a replacement—helped her scale…
Webinars
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Phrase Bootcamp: Master job sync for smarter, faster localization
With Phrase job sync, you can seamlessly connect Phrase Strings and Phrase TMS to manage multilingual software copy in one streamlined workflow. Centralize your resources, improve translation quality, and unlock…
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Phrase Bootcamp: Introduction to Phrase Strings
Learn how to use Phrase Strings for software localization to its full potential. Our solution architects will guide you through all the essentials—from user settings to project delivery.
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Phrase Bootcamp: Introduction to Phrase TMS for linguists
Are you new to Phrase TMS or looking for a refresher on how to best use it? Join our solution architects as they gently walk you through the platform and…
Reports & Guides
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Relevance or ruin: The brutal truth about competing in today’s retail market
Retail is at a breaking point. Margins are shrinking, supply chains remain fragile, and customer loyalty is harder than ever to secure. At the same time, digital-first competitors are scaling…
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From Cost Center to Growth Catalyst: Rebranding the Localization Function
From Cost Center to Growth Catalyst, co-written with Kevin O’Donnell—Founder of Global10X and an international growth advisor—equips localization leaders with the strategies, frameworks, and metrics they need to reposition their…
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Phrase – a leader in every language
Leading technology analyst firm, Forrester, has named Phrase a Leader in its first Wave™: Translation Management Systems, Q3 2025. We achieved the highest possible scores in 21 of 26 criteria…
