Customer support localization
Fast, secure, and accurate multilingual customer service across channels, teams, and tools.
Trusted by 3,600+ localization teams worldwide
Why is multilingual customer support hard to scale?
Global customers expect fast, helpful support in their own language. But without scalable localization in place, support teams struggle to keep up.
Manual translation slows resolution times. Brand voice gets lost in inconsistent messaging. Content updates become difficult to manage across markets.
As your business grows, these challenges compound, creating friction for both customers and teams. With the right localization workflow, multilingual support can become a strategic advantage rather than a scaling headache.
How can Phrase provide smarter translation for customer support tickets and live chat?
Fast, high-quality machine translation
Support teams need machine translation that delivers instant responses without compromising quality. Phrase’s Speed API is purpose-built for high-volume use
cases like live chat, ticket replies, and voice support, enabling fast, multilingual customer service at scale.
Integrated with your support tools
Switching between tools slows agents down. Phrase embeds directly into your customer support stack with native integrations for Zendesk,
Salesforce Knowledge, and more, so agents can translate support content
without leaving their workflow.
Consistent translations across every channel
From live chat to help centers, consistency matters. Phrase keeps terminology
and tone aligned across all support channels by centralizing translation memories, term bases, and machine translation settings, ensuring your brand voice stays
strong in every language.
Scalable, cost-efficient translation
As ticket volumes grow, translation costs can spiral. Phrase NextMT balances
speed, accuracy, and tone to deliver high-quality support translations without
the high price tag. It’s optimized for customer service localization, helping teams
stay fast and efficient at scale.
See how Phrase can help you enable smarter translation
Proven impact on multilingual support performance
35%
increase in customer retention.
Delivering localized support content builds trust and keeps customers
coming back.
40%
faster response times.
Faster machine translation and in-workflow localization accelerate ticket resolution across languages.
What our customers say
We received a thorough onboarding from the Phrase team on how to best set up and use the connector between Phrase and Zendesk.
It worked really well and we had no issues at all throughout the process.This helped us swiftly expand our presence into ten new markets for customer support articles which, in consequence, helped reduce the number of tickets processed by the customer support team.
Using the Phrase integration for Zendesk has resulted in a huge reduction of admin tasks and saves Vista a lot of time. The connector has completely automated the translation of our support content into 13 languages and has made the whole translation process faster and easier.
Leveraging machine translation with Phrase, we were able to achieve a 200% increase in the languages available in our help center. This has helped us stay ahead of our product team—when mobile app stores started requiring localized documentation, we were ready. With innovative features like MT Autoselect, we are confident that we are always leveraging the best possible engine for each translation—whether it’s our games, marketing material, or documentation.
Deliver faster, multilingual support without adding overhead
Translate knowledge base articles, ticket replies, and chat at scale with AI-optimized workflows and seamless integrations.
Reliable and secure
The Phrase Localization Platform follows best practices in security, stability and performance. This means we comply with the Principles and Security Statements of ISO 27001, PCI DSS, AWS, CCPA and GDPR. Our infrastructure is one of the most resilient and robust available (zero downtime deployments and a 99.9% uptime), and we work hard to ensure it stays that way.
FREQUENTLY ASKED QUESTIONS
Here to field your questions about customer support localization
What is customer support localization, and why is it important?
Customer support localization is the process of adapting help content, chat responses, and ticket replies for different languages and regions. It ensures customers receive clear, culturally relevant support in their native language, boosting satisfaction, retention, and brand loyalty.
Does Phrase support Zendesk, Intercom, or Salesforce Knowledge?
Yes. Phrase offers native integrations with leading customer service platforms including Zendesk, Intercom, and Salesforce Knowledge, allowing you to localize FAQs, ticket responses, and help content directly within your existing support workflows.
Can Phrase translate knowledge base articles automatically?
Absolutely. With Phrase, you can use machine translation (MT) combined with translation memory (TM) and human review to automatically translate and update knowledge base content, saving time while maintaining accuracy and brand voice.
Is Phrase suitable for live chat and real-time support content?
Yes. Phrase Speed API is purpose-built for fast, high-volume translation use cases like live chat, chatbots, and voice support. It ensures near-instant translations with optimized quality and scalability.
How does Phrase ensure translation consistency across support channels?
Phrase uses centralized translation memories, term bases, and style guides to maintain consistent tone and terminology across all touchpoints, including chat, email, support portals, and help centers.
Is Phrase secure for translating sensitive support data?
Yes. Phrase offers enterprise-grade security with data encryption in transit and at rest, role-based access controls, SSO authentication, and full ISO 27001, GDPR, and SOC 2 compliance making it safe for customer support environments.
Read more about customer support localization
Case Study
Zendesk Empowers New Connections through Global Scalability and Superior Localization
Zendesk strengthened its global scalability and operational efficiency by integrating Phrase’s AI-powered language technology platform into its workflows. The company gained full visibility and control over multilingual content operations, achieving…
Resource
Multilingual customer support guide for global businesses
Excellent customer support is key to customer retention, so if your company is targeting global audiences, then you need to be sure that they’re getting all the support they need…
Blog post
How To Speak Your Customer’s Language in Live Chat
Discover how language transforms live chat support, improves customer satisfaction, and drives global loyalty. Learn strategies for cultural nuance, AI-powered translations, and scalable multilingual solutions.
Blog post
The role of language in customer support: Navigating speed, accuracy, and multilingual challenges
Live chat is now the front line of customer support—but how do brands balance speed, empathy, and language barriers? From chatbots and human agents to real-time translation and cultural nuance,…
Deliver faster, multilingual support without adding overhead
Translate knowledge base articles, ticket replies, and chat at scale with AI-optimized workflows and seamless integrations.