Blog

Expand your knowledge and unlock growth with our insightful collection
of blogs.

  • The Emoji is the new Lingua Franca… but are we all speaking the same way?

    The Emoji is the new Lingua Franca… but are we all speaking the same way?

    Are Emojis a Universal Language? Not Quite. Emoji use is global—but not universally understood. From cultural misfires to platform-specific designs, even the simplest symbols can confuse. Discover how brands can…

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  • 5 global trends reshaping localization at LocWorld53 Malmö

    5 global trends reshaping localization at LocWorld53 Malmö

    From AI integration to shifting definitions of quality, LocWorld53 Malmö showcased how localization is evolving. We break down five trends shaping the future.

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  • From MT to market: How Phrase supercharges DeepL with quality, automation, and AI

    From MT to market: How Phrase supercharges DeepL with quality, automation, and AI

    See how Phrase and DeepL work together to turn fast machine translation into quality, production-ready content. This blog highlights five key capabilities—from automation to AI review—that help teams scale MT…

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  • Localizing Unity games with the official Phrase plugin

    Localizing Unity games with the official Phrase plugin

    Want to localize your Unity game without the CSV chaos? Discover how the official Phrase Strings Unity plugin simplifies your game’s localization workflow—from string table setup to pulling translations directly…

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  • Unlocking the future of localization: The rise of secure self-service portals

    Unlocking the future of localization: The rise of secure self-service portals

    Discover how secure self-service portals are transforming enterprise localization—enabling faster, cost-effective, and compliant global communication, and learn how leading organizations are decentralizing translation while maintaining oversight and unlocking new ROI…

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  • Enterprise-Specific Machine Translation Adaptation with LLM-based Technology

    Enterprise-Specific Machine Translation Adaptation with LLM-based Technology

    Discover how enterprise-specific machine translation is evolving with cutting-edge LLM technology. From static adaptation to on-the-fly dynamic adjustments powered by Generative AI, learn how these advancements are addressing enterprise requirements…

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  • Simplify Multilingual Content Management: Meet The Phrase-Contentful Integration

    Simplify Multilingual Content Management: Meet The Phrase-Contentful Integration

    Discover how the Phrase-Contentful integration simplifies multilingual content management with AI-driven workflows, real-time progress tracking, and automated quality assurance—helping businesses accelerate global market expansion.

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  • 98: Where Machine Beats Memory in Translation Speed

    98: Where Machine Beats Memory in Translation Speed

    Discover how machine translation outperforms traditional translation memory in speed and efficiency. Learn how to optimize your localization process with data-driven insights and analytics.

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  • Understanding QPS and Its Expected Savings and ROI

    Understanding QPS and Its Expected Savings and ROI

    Learn how Phrase Quality Performance Score (QPS) enhances translation workflows by enabling hyperautomation, optimizing machine translation efficiency, and reducing editing costs through targeted quality assessments at a segment level.

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