When companies want to reach more customers worldwide, they hit a common roadblock:  handling content in multiple languages across different platforms and regions. Scaling a business in multiple regions can feel overwhelming, especially when every one of those regions comes with its own languages, dialects, cultural needs and customer expectations.

This is where Phrase’s Contentful integration comes in – providing a straightforward way to reach and connect with customers in their own language, without having to worry about expensive translation and transcreation costs. The Phrase integration allows you to provide more of your content to more people, quicker than ever. 

As a Premier Partner in the Contentful Technology Partner Program, Phrase brings a powerful, AI-driven Translation Management System (TMS) directly into Contentful’s flexible digital content platform. This allows businesses to manage and deliver multilingual content more efficiently, and adapt content for more channels.

Whether it’s quickly rolling out localized websites, or managing large amounts of translated content across different markets, this integration simplifies workflows, speeds up time-to-market, and ensures your message is clear in every language.

Reaching a global audience with Phrase and Contentful

The Phrase-Contentful integration streamlines your content creation processes, saving time and resources while helping you scale across global markets effortlessly.

By removing the friction from translation workflows, the integration offers automated processes and advanced translation management capabilities. Users can submit content for translation directly from the Contentful environment to the Phrase Platform.  The best part? Translations are then automatically pushed back into Contentful, eliminating platform-switching and reducing manual work.

Key features of the integration include:

• Automated translation workflows: As soon as content is submitted in Contentful, the translation process is triggered within Phrase, ensuring that multilingual content is published faster.
• Real-time tracking: Users can monitor the progress of translation projects without leaving the Contentful interface.
• Separate language submissions: Users can submit languages for translation independently, allowing quicker time-to-market for specific regions.

This streamlined approach enables businesses to maintain agility, meeting the demands of diverse global audiences while reducing bottlenecks in the translation process.

Powerful localization automation at scale

One of the core advantages of the Contentful integration with Phrase is its AI-powered translation capabilities. The Phrase Platform integrates with over 30 machine translation (MT) engines (including our proprietary Phrase NextMT). Phrase can automatically select the best engine for your needs, so you get the highest quality and most cost-effective translation results.

With Automated Project Creation (APC) and solid quality assurance checks, Phrase also ensures that translated content maintains the desired quality and tone across all markets.

How global brands are streamlining content workflows to accelerate market expansion

Dozens of global brands have already experienced the benefits of the Phrase-Contentful integration.

Take Vista, a leading design and marketing partner for small businesses. With content in 13 languages and across 23 markets, 

Vista needed a localization solution that could integrate seamlessly with its new CMS, Contentful, and chose Phrase for its out-of-the-box integration capabilities. This allowed them to quickly and efficiently manage translation projects across multiple repositories and workflows.

Vista’s localization team saw rapid improvement in their ability to control and monitor content translation. “Instead of spending a lot of time setting things up, they only had to click one button, add their log-in info, and connect to Contentful.”

Snyk is the pioneer—and now leader—of a new category in cybersecurity: developer security. By leveraging Phrase’s Contentful connector, Snyk successfully localized three websites—French, Japanese, and German—within just two months of implementing the solution. 

Maria Heiniluoma, Localization Director at Snyk, highlighted the importance of Phrase’s integration in helping them launch multilingual sites at scale.

Why Phrase and Contentful are a perfect match

Phrase simplifies localization for teams of all sizes. Whether you’re just starting out or need advanced features, Phrase puts you in control of your content. Manage everything from large-scale projects to fine-tuned details, ensuring smooth, consistent translations across languages.

What sets Phrase apart is its flexibility to meet any localization challenge. Choose what to translate – be it a top-level item or a specific field. Phrase handles complex content structures, making sure everything gets translated accurately.

Phrase’s quality assurance tools set it apart. Built-in checks for terminology and accuracy ensure your brand’s tone stays consistent across all languages. By automating key parts of the localization process—like managing translation files and field-by-field updates—Phrase reduces manual work, speeding up delivery while maintaining high-quality translations.

Getting Started with Phrase and Contentful Integration

Getting started with the Phrase-Contentful integration is easy. Simply install it from the Contentful Marketplace, and manage your localization workflows right inside Contentful.

To ensure a smooth setup, follow these steps:

1. Install the Phrase app in your Contentful space.
2. Configure the application with your Phrase TMS authentication token and select the relevant content models.
3. Automate workflows by setting up automated project creation (APC) to detect changes in content volume and trigger new localization projects.
4. Monitor translations directly from the Contentful interface and publish as soon as translations are completed.

This integration offers a significant boost to your ability to manage multilingual content with precision, cutting down production time and maintaining high-quality standards across all languages.

Looking to expand your global reach? The Phrase-Contentful integration simplifies translation workflows, offers real-time progress tracking, and delivers precise translations. With its intuitive interface and AI-powered tools, reaching global audiences has never been easier—helping your business grow in international markets.

Ready to take your localization strategy to the next level? Start using the Phrase-Contentful integration today and unlock your company’s full global potential.