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Expert insights, practical strategies, and real-world stories to help you streamline and optimize localization, connect with audiences and grow your business globally.
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The new rules of global e-learning: AI, cloud platforms, and smarter content workflows
As content in education becomes faster, richer, and more global, localization must evolve too. This post explores how cloud-native platforms and AI-first workflows are transforming the way institutions scale learning,…
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Gaining a strategic advantage: how AI opens borders to SaaS enterprises
SaaS businesses are inherently scalable, but taking them global still presents challenges. Fortunately, AI can help overcome the obstacles.
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Localization as code: a composable approach to localization
Why is localization still a manual, disconnected process in a world where everything else is already “as code”? Learn how a composable, developer-friendly approach brings localization into your CI/CD pipeline,…
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What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience
From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most…
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From ambition to action: How language leaders can tame the AI beast
Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management…
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How to build a scalable WordPress i18n workflow
WordPress powers the web, but translating it well takes more than plugins. Discover how to build a scalable localization workflow using gettext, best practices, and the Phrase plugin.
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The AI-shaped (R)evolution of the localization manager’s role
AI hasn’t replaced the localization manager—it’s elevated them. From project execution to cross-functional strategy, this article unpacks the evolving responsibilities of localization leaders in a world shaped by automation, multilingual…
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Localizing Unity games with the official Phrase plugin
Want to localize your Unity game without the CSV chaos? Discover how the official Phrase Strings Unity plugin simplifies your game’s localization workflow—from string table setup to pulling translations directly…
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Global insights, local leaders: What we learned from Loc360° 2025
Discover key insights from Phrase’s Loc360° 2025 series, where global leaders explored AI, strategy, and the evolving role of localization across Paris, Tokyo, Berlin, and Dallas.
