Phrase AI Solutions
The future of intelligent localization
Smarter translation. Higher quality. Greater scale
Transform your business with Phrase AI capabilities
Powering all your MT needs
30+ MT engines, including GenAI engines
Proprietary MT for even better results
MT Customization
Intelligent engine selection
Hybrid TM+MT workflows
Tag preservation and terminology handling
Speed and quality without compromise
Quality at scale
Instant AI quality assessments with Auto LQA
Based on the MQM 2.0 standard
QPS: AI quality score for automation
Effortless scaling for large content volumes
Efficient review process, consistent quality
Advanced adaptation
Auto Adapt: GenAI for tone, formality, audience
Adapts for age, region, brand, reading level
Simplifies content for accessibility/internal use
Ideal for marketing, support, training, etc
Empowers various teams to tailor messaging
Phrase Language AI
Phrase Language AI boosts localization speed and quality with generative AI, from translation to review. MT Autoselect chooses the best engine from 30+ options for every job, while MT Glossaries keep your terminology consistent and on-brand.
Phrase Custom AI
Phrase Custom AI lets you train and fine-tune machine translation models using your own language assets, such as translation memories. It adapts seamlessly to your brand voice, tone, and domain-specific language, whether you’re localizing legal copy or playful UX.
Phrase Next MT
Phrase NextMT is our in-house machine translation engine lineup, built for exceptional fluency, accuracy, and control. It includes three powerful options: the core NextMT (NMT), Custom NextMT for content with complex or industry-specific terminology, and Next GenMT, our GenAI-based engine for premium translation quality.
Auto Adapt
Auto Adapt uses generative AI to adapt translated content for tone, style, and cultural relevance, so it resonates with your audience every time. Seamlessly integrated into your workflow, it brings intelligent, context-aware content adaptation to scale.
Auto LQA
Auto LQA leverages generative AI to automate translation quality evaluation, doing the heavy lifting of your LQA process at scale. It automatically flags and annotates potential machine translation errors based on the MQM 2.0 framework, delivering consistent, scalable quality insights you can trust.
Phrase QPS
Phrase QPS provides an AI-powered quality score based on the MQM 2.0 framework, designed for seamless integration into automated workflows. It enables smart routing decisions, automatically determining whether content is ready to publish or needs further human review.
Transforming the multilingual content journey
Smarter Selection, Better Output
With Phrase Language AI, you get access to the power of 30+ industry leaders like Google, DeepL, Amazon, Tencent, and more. But what makes it truly intelligent is our AI-powered MT Autoselect, which evaluates real-world performance data to choose the best engine for every content type and language pair, automatically.
Phrase Language AI goes beyond raw translation by incorporating tag preservation and terminology handling, ensuring your output is structurally correct and always on-brand. For domain-specific needs, you can train Custom NextMT engines using your own translation memories, or take quality to the next level with Next GenMT, our generative AI engine built in-house for advanced fluency and contextual accuracy.
Whether you’re delivering high-volume content or require top-tier translation quality, Phrase supports all MT use cases.
Automate Quality, Speed Up Delivery
The speed and scale of modern content demand a smarter approach to quality. With Phrase, generative AI becomes your ally in quality assurance, transforming a traditionally slow and subjective review process into one that’s fast, consistent, and insight-driven.
Auto LQA uses GenAI to evaluate translation quality against the MQM 2.0 framework, identifying potential errors, assigning objective scores, and delivering actionable feedback, instantly and at scale. It’s like having a tireless, data-backed QA specialist embedded directly in your workflow.
For added precision in decision-making, the Phrase Quality Performance Score (QPS) offers a centralized, AI-generated metric that plugs into your automated workflows. Use QPS to trigger intelligent routing, whether content needs retranslation, post-editing, or is ready to go live.
Make every message resonate
Translation is just the beginning. With Phrase’s Auto Adapt you can reshape content to meet the needs of your audience, wherever they are, and whoever they are. Auto Adapt lets you go beyond literal translation by transforming tone, adjusting for cultural nuances, simplifying for accessibility, or tailoring voice for age groups and regions.
Need to switch from a formal tone to a casual one? Adapt corporate messaging for Gen Z? Simplify product descriptions for readability? With Phrase, it’s just a few clicks away, no prompt engineering or deep AI expertise required.
Auto Adapt isn’t just for localization teams. Content strategists, marketers, support teams, and HR professionals can all use Auto Adapt to ensure that messaging feels authentic and personalized—across channels, formats, and markets.
Suggested reading
Blog post
Mastering TM and Phrase QPS Thresholds for Localization Automation
“Your threshold settings are more than just numbers; they are a reflection of your automation mindset.”
Webinar
Accelerating Hyperautomation: Join our webinars
Explore the enormous potential of AI and accelerate your enterprise localization operations. Our new LLM-powered capabilities are now integrated directly within language technology. Join our webinars for an exclusive preview of our latest LLM innovations seamlessly integrated into the Phrase Platform. Discover how these advancements are setting new standards in productivity and hyperautomation.
Blog post
Understanding Phrase Quality Performance Score (Phrase QPS) and Auto LQA: How they Unlock Hyperautomation on the Phrase Localization Platform
Discover how Phrase QPS and Auto LQA are revolutionizing translation quality and unlocking hyperautomation. In this insightful article, you’ll learn about cutting-edge technologies built on the MQM framework, designed to enhance translation quality visibility and streamline localization workflows. Understand how these innovations balance automation with quality risk, reduce costs, and improve efficiency, enabling enterprises to achieve reliable and scalable Translation Quality Assessment (TQA).
Webinar
Introducing Gen AI-Powered Innovations
Discover our pioneering LLM capabilities embedded within the Phrase Localization Platform, AI Actions and Auto LQA. Harness the power of generative AI to turbocharge your translation process.