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G2 4.6 stars rating | Phrase

Comprehensive quality assurance

QA plays a crucial role in any translation workflow. Give your translators all the tools they need to produce the highest quality translations, and all stakeholders across your enterprise confidence that their brand and messaging resonates in every channel and market.

Phrase Strings QA check | Phrase

Robust QA for Phrase TMS

Raise the bar for the quality of your translation projects.

High quality, consistent translations

Make sure that your brand assets and messaging are always translated the same way. Define important brand terminology in a term base and automatically insert them into the translation. Translation memories store past translations so you can reuse them wherever possible. Customers say that reused text from translation memories result in an 80% reduction in project turnaround time.

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Faster time to market

Leveraging high-quality machine translation (MT) has never been easier. Phrase’s AI-powered MT autoselect finds the optimal engine for each translation job, and shows translators which segments need editing. Filter out perfect translations to reduce post-editing costs and deliver translations faster.

Tailored language quality assessment

Automated QA can easily detect errors, but LQA goes a step further to monitor translation errors and assess overall translation quality and performance. As a human review based on the DQF-MQM terminology framework, LQA provides detailed feedback to translators via an LQA scorecard. LQA is completely customizable—enterprises can tailor the severity and types of errors flagged, and implement pass/fail thresholds in line with their quality standards.

Comprehensive QA for Phrase Strings

Ensure translators follow your syntax, key specifications, and preferred messaging across all of your mobile apps, websites, and other software products.

Ensure consistency

Add style guides to projects so that translators always follow your brand’s preferences. Built-in previews and screenshots give translators all of the contextual information they need in real-time.

Review workflows

Depending on your translation quality requirements, you can set up advanced workflows to ensure that all of your keys have been reviewed by a second translator.

Create custom QA checks

Custom settings for QA checks allow you to specify maximum key length, so you can prevent translators from surpassing the maximum character limit. Check if translators are using placeholders correctly, and make sure that all of your brand-specific terms are being used correctly before translations are submitted. Save translations only once your QA preferences have been met.

A seamless localization experience

Adapt Phrase to your workflow, whatever that looks like.

Figma

Send translation tasks to Phrase directly from Figma and easily retrieve final translations.

Zendesk

Reduce the number of support tickets and better aid international customers by translating your categories, dynamic content, published articles, and sections.

Contentful

Translate all text and rich text fields in your nested entry-level and fields-level content models.

WordPress

Reach a wider audience by seamlessly tranlsating your posts, pages, categories, tags, and custom post types.

Phrase by the numbers

reduction in project turnaround time with translation memory usage

automated workflows

supported languages

Language quality assessment plays an important role in our QA strategy because it helps us abide by ISO 17100 standards. The exportable LQA scorecard is a standout feature and a valuable visual tool as it allows our project managers and language leads to send professional, objective feedback to freelance translators. It also helps us impartially resolve internal and external complaints.

Horacio Carman

Excecutive Director of Client Services

Phrase TMS has a simple and straightforward interface and exactly the technical features that GameHouse needed to control the translation quality.

Tommy Nordkvist

Head of Game Operations

We chose Phrase at Bohemia Interactive because it does exactly what we need, and for a fair price. We benefit mainly from the translation memory and fuzzy matches, which not only help to increase the quality and overall consistency of our output but also help us to optimize costs.

Vojtěch Schubert

Localization Producer

Here to field your questions on translation quality assurance

Do both Phrase Strings and Phrase TMS have in-context preview?

Yes, both tools have in-context preview, so that translators can see exactly how their translations will look while they’re working.

What is the best way to share LQA feedback with translators?

The LQA scorecard shows a transparent and complete overview of the assessment including the overall score, weighted scoring, error category, and details of the corrected target translation. The scorecard can be exported as a spreadsheet and can be emailed to translators after the job is completed. Linguists can also download the LQA scorecard themselves.

How can I achieve high-quality machine translation results?

Phrase supports 50+ file formats for importing, exporting, and working within the API. You can find the complete list of supported You can start with MT glossaries. Customize machine translation by uploading your preferred translations for terms that are important to you. That way, your terminology is respected during machine translation.

Suggested reading

Blog post

If your competitors use the same AI, what makes you different?

As access to the same AI models becomes widespread, production capability becomes less distinctive. Drawing on insights from Tamara Tirják, former localization leader at Frontier Developments, this article examines what gaming reveals about the growing cost of generic content and where brands must now find differentiation.

Webinar

The global content disconnect: Insights from 550 business leaders on why scaling content is not scaling CX

In this session, we share findings from a survey of 550 senior business leaders and explore why scaling content is not scaling customer experience. We discuss what the most successful global enterprises are doing differently and why language intelligence is critical to winning customers in every market.

Blog post

When revenue pressure overrides AI governance

More than 70% of governance leaders said they would keep unaudited AI running if revenue depended on it. Drawing on insights from Dr. Eva-Marie Muller-Stuler on the In Other Words podcast, this piece examines how commercial pressure can weaken corporate controls.

Case Study

How Mercari is taking Japan’s largest marketplace to the world

Mercari is one of Japan’s most ambitious technology companies. With around 23 million monthly users, a public listing, and a growing portfolio spanning C2C commerce, mobile payments, and crypto assets, the company is pursuing its boldest move yet. It is transforming a domestic marketplace into a cross-border commerce platform, already live in Taiwan, Hong Kong, and the US, with plans to expand further. To move at the speed the business demands, a small team adopted AI across its global content operations through the Phrase Platform. Product language coverage grew by 250% and translation speed increased by 18%, all without adding headcount. The result is an infrastructure that scales with the business.