Pushing the boundaries
of quality analysis
Leverage our latest quality scores to build fully automated workflows,
saving you lots of costs and time spent on manual quality assessments.
Phrase Quality Technologies provides the necessary transparency to guarantee that
your content consistently meets your quality standards.
Phrase Quality Performance Score
Unlock the power of translation quality analysis. With Phrase QPS, every translation is automatically evaluated and effortlessly graded, from 0 – 100, using state-of-the-art AI. This enables you to build fully automated translation workflows to scale your localization efforts.
A Leader in Localization
MT Optimize: Instant improvements to MT output
MT Optimize automatically enhances raw machine translation using generative AI. It fixes grammar, improves fluency, applies your terminology, with no prompt engineering required. It’s the fastest way to reduce post-editing effort and improve consistency at scale.
Auto Adapt: Tailored adaptation for brand and audience
When your content needs more than just corrections, Auto Adapt refines translations to match your brand voice and resonate with local audiences. It uses generative AI to adjust tone, nuance, and phrasing for each market.
Auto Adapt gives you even greater control over how your message is delivered, while reducing the time and cost of manual post-editing.
Language Quality Assessment
Get visibility on translation quality with our Language Quality Assessment (LQA) capability. Based on pre-configured criteria, LQA can be added as a process step to help linguists review any type of translation workflow based on human or machine translation. LQA can be configured according to predefined error categories.
Auto LQA
Use generative AI to assist and accelerate your LQA process. Auto LQA automates the initial review, providing useful insights for human reviewers to refine translated content, saving you time and money. Simplify your content review without sacrificing quality, and let your experts focus more of their time on final validation.
Quality Assurance
Automatically detect errors in translations with our built-in QA functionality. QA checks, such as our term base checks, spelling, content of the tags, allow you to reduce error rates and achieve a higher level of consistency across your translations.
Suggested Reading
Blog post
Behind the bugs: What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience
From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most urgent challenges, emerging tools, and practical strategies shaping quality in modern game development—plus insights from Phrase’s panel with Unity and AWS on building smarter, scalable pipelines.
Webinar
Making LLMs work for scalable, brand-consistent multilingual content
Join Phrase for a webinar tailored to localization leaders looking to harness large language models (LLMs) safely, at scale, and in line with brand standards. Learn how LLMs are evolving from experimental tools into production-ready engines for generating, adapting, and evaluating multilingual content across the localization workflow.
News
Phrase Unveils Its Most Powerful Release Yet with Multimedia Localization, Agentic AI, and Enhanced Developer Experience
Launch includes Phrase Studio, PACS, Language AI in Phrase Strings, and an enhanced Developer Hub for scalable, intelligent localization.
Resource
Maximizing Global Ecommerce Sales: How language creates a strategic advantage
Unlock your ecommerce business’s full potential by leveraging the power of localization. This comprehensive guide reveals how language plays a crucial role in driving global sales, enhancing customer trust, and improving your brand’s international presence.
Blog post
The expansion challenge no-one talks about: How cultural misalignment holds automotive brands back
Global growth requires more than ambition. For automotive brands, cultural misalignment can stall adoption, dilute brand identity, and waste millions in investment. Learn how leading companies use localized content, UX, and onboarding to gain traction in new markets—and turn global strategy into sustained success.