Phrase Orchestrator
Our powerful way to automate
your localization
Phrase Orchestrator is a market-leading automation tool that allows you to customize localization processes and workflows with ease.
Using its drag-and-drop capability, you can build sophisticated workflows across the Phrase Localization Platform
without the need for any code (or developers!). You’ll also have clear visibility and control over all processes,
opening up exciting new scenarios and unlocking value.
Save time and cost
Thanks to a codeless, drag-and-drop interface, Phrase Orchestrator allows Localization experts to develop workflows without relying on expensive developer support. This saves significant time, and reduces the chances of errors arising between teams as automation instructions are produced. Orchestrator is often a liberating experience, allowing language experts to bring their complex visions to life.
Customization and control
Phrase Orchestrator is the means to create infinite workflow scenarios, with smart triggers allowing you to initiate actions such as “create jobs” or “update keys” without any coding. Perhaps a job is sent for additional review if certain QA warnings are triggered, or you’d like to automatically export a completed project to GitHub? You can even automate your pseudo-localization process, or include automatic notifications sent via Slack. Orchestrator means limitless potential – but zero compromise in function.
Webhooks
Phrase Orchestrator supports seamless webhook integration, enabling real-time, event-driven automation across third-party systems. Webhooks trigger localization workflows—like when content is created or updated in your CMS—and notify tools like Microsoft Teams upon project completion. This keeps systems in sync, improves efficiency, and enables tailored automation that enhances collaboration and streamlines localization processes.
Kick-start your automation with Orchestrator templates
Phrase Orchestrator comes armed with a range of ready-made workflow templates in a curated library. Based on ‘most common scenarios’ that we’ve encountered working with thousands of organizations, these are useful launchpads if you are starting automation from scratch. Then, as your teams grow in confidence and requirements become more sophisticated, they’ll be able to adapt (and own) the workflows to suit their needs.
Visualize your workflows for a better view
Our intuitive workflow editor is incredibly easy to use. As you create new automations, conditions such as workflow branching, event filtering, and dynamic references are conveyed with color and clarity to support quicker reviews – and better collaboration.
Customize your QA process
You’ll be able to include additional security checks within your customized workflows. For example, it’s possible to automate additional reviews or notify human translators when set QA warnings are triggered.
Get Slack Notifications
Phrase Orchestrator can keep your teams informed in their own Slack environments.
This customizable feature means you’ll be able to automatically update specified groups when a set event occurs. For example, Phrase can ping a Slack channel based on vendor responses, project status updates, or unplanned delays. You can even receive a daily summary.
How Orchestrator Automated International Travel
Phrase Orchestrator helped a leading travel operator, trading in 40 markets with 20 languages, to revolutionize its localization. In just three months, the business saw a 70% reduction in content review time and 100% increase in content processing. Read the case study to discover how.
FAQs about Phrase Orchestrator
What problems does Phrase Orchestrator solve?
Localization workflows are often:
- Manual
- Fragmented across systems
- Dependent on developer resources
- Difficult to scale
Phrase Orchestrator eliminates these challenges by:
Eliminating dependency on internal engineering teams
- Automating repetitive tasks
- Connecting multiple systems
- Reducing turnaround time
- Enforcing consistent workflows
How does Phrase Orchestrator work?
Phrase Orchestrator uses:
- A visual drag-and-drop workflow editor
- Event-based triggers (e.g., job created, content updated)
- Conditional logic
- Automated actions
- API integrations
Workflows are built using:
- Triggers
- Actions
- Variables
- Conditional branches
- Loops
All managed through an intuitive graphical interface
Do I need coding skills to use Phrase Orchestrator?
No.
Phrase Orchestrator is designed as a self-service automation platform. Most workflows can be created without writing code.
Advanced users can incorporate:
- Webhooks
- API calls
- Dynamic variables
- Custom logic
But this is optional.
Can Orchestrator improve quality control?
Absolutely.
You can automate:
- QA checks
- Auto LQA
- QPS-based routing
- Conditional review steps
- Escalation processes
For example:
- Automatically escalate translations with low QPS scores
- Skip human review for high-confidence translations
QPS is available across the Phrase Platform.
Is Phrase Orchestrator secure?
Yes.
Phrase Orchestrator inherits:
- Platform-level security
- Role-based permissions
- SSO & SCIM
- Secure API authentication
- Webhook security tokens
It operates within the secure Phrase infrastructure.
Who should use Phrase Orchestrator?
Ideal users include:
- Localization Managers
- Localization Engineers
- Enterprise IT teams
- Operations Managers
- Global content teams
It is especially powerful for:
- Multi-system ecosystems
- Large enterprises
- High-volume localization environments
Suggested Reading
News
Phrase Sets New Standard in Localization With Wave of Releases Including Phrase Orchestrator and New Phrase Analytics
Latest launches from Phrase are set to dramatically change the localization landscape.
Webinar
Setting a new standard in localization: Introducing Phrase Orchestrator
Presenting Phrase Orchestrator! The workflow automation solution that sets a new standard in localization. Find out how it unlocks powerful customized automations across the Phrase Suite.
Blog post
Automate Localization with Phrase Orchestrator: As Simple as Drag-and-Drop
Discover how the powerful workflow automation solution for the Phrase Suite can help you easily automate localization processes tailored to your needs.
Webinar
Introducing the enhanced and even more intuitive Phrase Orchestrator
We’ve made our cutting-edge workflow automation solution even more accessible. Discover how you can effortlessly build, customize, and run workflows to meet your needs.
News
Phrase and Welocalize Expand Partnership with Joint AI Development Agreement to Power Enterprise Multilingual Content
Seamless product integration provides Phrase’s enterprise clients access to Welocalize’s OPAL Platform to streamline and automate translation
Webinar
Mastering language tech migration: Insights from KAYAK and Pega
Whether you’re preparing for a migration or reviewing your current setup, this session delivers practical guidance and expert insights to help you build a more scalable and resilient localization program.
Blog post
Mastering language tech migration: Lessons from Kayak and Pega
Language technology migration is often seen as disruptive and resource-heavy. Leaders from Kayak and Pega share how migration can become a strategic redesign moment rather than a system replacement exercise.