A global product experience entails creating an easily-digestible multilingual content, tailored in a way that would allow you to attract and retain customers across international markets. Here’s how multilingual keyword research can boost your multilingual SEO, global content strategy, and international marketing in the long run.
It All Starts With A Global Content Strategy
Your global content would usually grow from simple product information or descriptions to engaging digital content for apps, e-commerce platforms, and websites aiming to reach beyond domestic borders. Translation and localization of that content will be necessary. Likewise, how you prepare these processes is fundamental. The original content piece should be internationalized first, This means writing in an easily translatable language, free from colloquialisms and cultural references that may be difficult to express in other languages.
The content is then translated, following the best practices for search optimization for each target language. This process ensures that global markets can find your information and that it is truly useful in making buying decisions. To get there, tailoring your keywords and phrases to the culture of each intended audience is key. To stay on top of your multilingual SEO, keyword research for the targeted languages should become a top priority. It should be a preliminary measure before sending any content out to a language service provider (LSP) for translation or localization.
SEO benefits greatly from well-prepared content. A multilingual glossary and termbase can support your strategic approach. They should contain relevant keywords in the target languages. These will then be used across your content to successfully attract and retain customers on a global scale. Besides the technological parameters for multilingual SEO, cultural and linguistic factors play a crucial role in achieving an authentic appearance in foreign markets as well.
Multilingual Keyword Research – Your Ace Up the Sleeve
Culture and language are the most important factors in building customer relationships. Attracting leads to your website or app is only the first step. The real challenge lies in converting them to happy customers that love the product and trust the brand. This can only be achieved by mastering the fine details shaping the emotional bond and impressions in the target audience.
The research, analysis, and ultimate use of multilingual keywords set the course for international success. Having insight into search volumes for specific keywords in your industry and niche, as well as matching keywords for the relevant target market, gives you the tools to create a tailored experience.
A culturally and linguistically authentic offer can lead to better conversion, higher revenue, and better retention rates. If you branch out into the German market, for example, it would be important to know that your selected “keywords” are widely used and accepted. Would you optimize for “localization” or rather its German counterpart “Lokalisierung”? Multilingual keyword research will help you to understand these impactful details.
Using a Multilingual Glossary and Termbase
Imagine your product or service without proper product information. It might attract and initiate curiosity based on appearance. However, the customer might easily become frustrated if additional product information is not available. An optimized multilingual glossary and a termbase for your global content serve a similar function. They define the tone, words, and feelings that should be associated with your brand and the products or services you offer.
These glossaries become the foundation for all your translation and localization efforts. This means they define these crucial details across a variety of foreign languages for the target audiences. Creating and optimizing such glossaries and termbases requires dedicated research by experts for your industry. Their contribution, in combination with the right technical SEO strategies, is powerful measures for global reach.
Testing International Market Aptitude
Before launching in the international marketplace, determine if your targeted market is the right fit for your product. The better you analyze the sales potential for your offer beforehand, the more you can tailor it to your targeted audience. Multilingual keyword research will give you a better understanding of the extent to which your products need to be adapted for a specific foreign market. It will also allow you to adjust your message, tone of voice, and naming of products and services according to local customs.
Leveraging Multilingual Keyword Research in the Long Run
If you are looking to launch in the global marketplace, a strategic approach to global content will greatly facilitate your international marketing efforts. Multilingual keyword research serves as a base for your global content strategy while allowing you to gather insights on creating a tailored experience for the targeted audience.
When conducting the necessary research and analysis, you will gain insights into the most appropriate style, tone of voice, and descriptions of your products for the specific market. These insights enable optimized multilingual glossaries and termbases to facilitate your translation and localization processes.
Being able to offer a culturally and linguistically authentic impression for any potential buyer should underline your customer-centric approach. Your audience will be able to connect to your brand and offer easier and solidify trust. Your global market positioning depends on exactly that.
If you want to dive deeper into the topic, don’t miss out on the following articles: