Phrase is integrating LLM-powered solutions into its AI localization platform.
Reflecting our commitment to push the boundaries of language technology innovation.

Deliveroo logo | Phrase
Puma logo | Phrase
Zendesk logo colored for logo banner | Phrase
Decathlon logo | Phrase

Transform translation quality and speed

We are excited to release two groundbreaking new GenAI capabilities: Auto LQA and Next GenMT.

With the introduction of our new AI-enabled capabilities, Phrase offers immediate, automated insights into the quality of translated content at any step of the process using Auto LQA. As well as a completely new cutting-edge translation engine in Phrase Next GenMT, that combines the power of OpenAI’s latest GPT model with our Phrase NextMT technology.

Alongside these capabilities is the AI Actions tool that uses GenAI to fine-tune translations for maximum efficiency and impact.

Scale and automate your LQA process

Harnessing the power of generative AI, Auto LQA (Language Quality Assessment) offers an in-depth and instantaneous assessment of the quality of already localized content. No more waiting for manual evaluations or relying on subjective judgments. With Auto LQA, you can obtain accurate evaluations at every step of the process, following the industry standard MQM framework. Linguists benefit from actionable feedback and insights, enabling them to refine and improve their translations effectively. Project managers can make informed decisions on content areas that may require more attention or optimization.

Harnessing the power of generative AI, Auto LQA (Language Quality Assessment) offers an in-depth and instantaneous assessment of the quality of already localized content.

All new LLM-powered translation technology

Phrase Next GenMT is our revolutionary machine translation engine that fuses the power of the latest GPT model (currently GPT-4o) with our Phrase Next MT technology. Delivering unparalleled translation quality, Next GenMT also integrates your glossaries and supports tag handling, ensuring superior accuracy and consistency.

GPT models are designed to understand and process context with precision, ensuring that your translations are not just literal but convey the intended meaning and nuance perfectly. This makes Phrase Next GenMT an ideal choice for businesses that want to leverage the best LLM technology to deliver high-stakes, high-quality translations.

Note: OpenAI deletes all the processed data immediately after processing, nothing is stored with them and is also not used by them for training

Turbocharge your translation process with AI Actions

Introducing AI Actions, a game-changing capability that leverages generative AI to speed up your translation process. With just one click, you can access a set of pre-defined prompts that are carefully designed to quickly improve your translations. From enhancing tone of voice and shortening text to rephrasing and improving grammar, AI Actions offers a range of options to improve the quality of your final copy.

These GenAI powered capabilities boost efficiency. Linguists can seamlessly select the most appropriate action, saving valuable time without compromising on precision. Choose from a variety of actions, including Change styleShortenRephrase translation, and Improve grammar. Each prompt is designed to bring you one step closer to the perfect translation.

AI Actions, is now available in early access for registered users, within the Phrase Platform.

Here to field your questions

1. How does Auto LQA function?

Auto LQA is a feature developed incorporating the latest OpenAI technology. It can flag translation errors at the segment level using the widely accepted and industry-standard MQM quality framework. It assigns a numeric score to the translated document and determines whether the translation is a pass or a fail according to the predefined quality threshold.

2. How will I know if I am selected for the Early Access Program?

We will let you know, via email, as soon as your application has been approved. Please note that due to high demand, we expect to be very selective with extending access before launch.

3. Is there a way to compare human LQA to Auto LQA performance?

Yes, we have developed a dedicated view in Phrase Analytics which will allow you to do just that.

Unlock the Future of Innovation with our Gen AI Program

We are excited to introduce our Gen AI Early Access Program. This exclusive initiative offers early access to advanced AI technologies designed to transform localization through hyperautomation, quality, and scale.

Sign up today for your opportunity to be part of a select group that will help shape the future of localization.