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Global business

The business case for global expansion: Key metrics and market trends

Localization and personalization are now essential for global growth. With 90% of businesses planning to enter new markets and 87% confirming that localization drives success, explore data-driven insights…

Global business

2025 Guide to Market Research: Key Strategies and Best Practices

Market research is a key component of a global expansion strategy. Learn the ins and outs and best practices of market research for international expansion.
allGlobal businessLocalization strategyMachine translationPhrase and beyondSoftware localizationTranslation management
Sunset over the Lisbon Marriott Hotel, a tall modern building with reflective windows and balconies, which hosted the 2025 Game Quality Forum attended by QA, localization, and game development professionals.

Localization strategy Translation management

Behind the bugs: What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience

From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights…
 Close-up of red and white cars parked outside a modern dealership building, representing global automotive expansion and regional market presence.

Global business

The expansion challenge no-one talks about: How cultural misalignment holds automotive brands back

Global growth requires more than ambition. For automotive brands, cultural misalignment can stall adoption, dilute brand identity, and waste millions in investment. Learn how leading companies use localized…
 Illustration of data-driven localization with charts, graphs, and language elements surrounding a dashboard interface, symbolizing Phrase's role in managing multilingual content and analytics.

Translation management

Make your localization data work for you: Insights, impact, and automation with Phrase Data

Learn about the ways strategic teams are leveraging Phrase Data to generate actionable insights and deliver measurable impact.
 Gamer playing on a high-end PC in a neon-lit setup, wearing a headset and interacting with an AI-driven video game.

Global business

The AI revolution in gaming: personalization, efficiency, and the bottom line

AI is reshaping every corner of the gaming industry, from personalized experiences and procedural content to real-time localization and live-service automation. Explore how studios are turning AI from…
 Two factory workers operating and inspecting automated manufacturing equipment in a smart factory setting.

Global business

Smart factories, smarter risks: How AI is reshaping manufacturing

Artificial intelligence is driving a sea change in manufacturing: revolutionizing supply chains, reshaping production lines, and redefining quality control. But while AI is a powerful enabler, it also…
 Close-up of color-coded file folders with blank tabs, representing structured documentation and organization for multilingual localization processes.

Translation management

Automating documentation for global markets: Streamlining localization through AI

Manual localization of product guides, manuals, and technical docs is costly, slow, and error-prone. Discover how AI-powered tools—from machine translation to OCR—streamline the localization process, cut…
 The Clarion hotel, Malmo, played host to LocWorld 53.

Phrase and beyond

5 global trends reshaping localization at LocWorld53 Malmö

From AI integration to shifting definitions of quality, LocWorld53 Malmö showcased how localization is evolving. We break down five trends shaping the future.

Machine translation Phrase and beyond

From MT to market: How Phrase supercharges DeepL with quality, automation, and AI

See how Phrase and DeepL work together to turn fast machine translation into quality, production-ready content. This blog highlights five key capabilities—from automation to AI review—that help teams scale…

Global business Localization strategy

From ambition to action: How language leaders can tame the AI beast

Phrase’s Georg Ell and Simone Bohnenberger-Rich join Lion People Global’s Elevate Innovate series to discuss what it really takes to scale AI in the enterprise—from data quality and risk management to…
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