Localization Automation: Top 4 Benefits for Product Managers

Modern businesses don’t want localization partners that rely on manual processes. Use localization automation to deliver excellent results with lower costs.

If you’re a product manager, localization automation is the key to a successful project. Whether you need to localize a website, app, software, or game, you’ll need solutions that can facilitate internal processes, streamline workflows, and increase efficiency.

Localization automation can help you to meet your clients’ expectations in a digital world where people want things fast. 62 percent of companies believe that the content localization process is too manual. And they’re right. Without automation tools, you can’t deliver excellent results with lower costs.

For product managers, localization automation is the secret weapon for delivering fast results in multiple languages, without draining your client’s budget. Check out the top 4 benefits of localization automation and how they can help you to overcome your localization challenges.

1. Repetitive Tasks Are a Thing of the Past

Recurring tasks eat up most of your team’s time and energy. Every day, your staff sends and receives documents, writes emails and waits for replies, performs modifications, and updates files to make sure everyone has the latest version. Many of these documents need to be converted into specific file formats to maintain the information flow.

Any slip in the process can slow down the entire localization project, causing missed deadlines and higher costs. On the other hand, automation covers most repetitive and menial tasks. Finally, things like file transfers and data processing won’t be the main activity your translators and linguists waste their working hours on.

Translation management tools support multiple file formats, making information exchange easy for all team members, regardless of their technical skills or hardware devices.

Your linguists won’t need to learn to program to get the context they need for their translations. And your programmers won’t waste time explaining to non-technical staff how to save their files correctly.

With localization automation, your team can concentrate on creative activities instead of tracking emails or scrolling through more versions of the same document to find the latest one.

Your staff can dedicate more time to the tasks that are hard to automate, such as nuances and local variations. This is important because it often means the difference between an excellent localization and a translation failure.

2. Localization Automation Reduces Manual Work

Besides being time-consuming, manual work is prone to error. With automation in place, there’s little room for mistakes. Team members don’t need to dig into older files to find the information they need.

The automation of your localization project goes beyond using CAT tools to deliver quality translation fast. Translation management tools allow you to upload content in seconds, make modifications without interrupting the workflow, complete translations directly online, publish content as soon as it’s ready, and manage multiple teams at the same time.

You can organize updated materials without causing chaos within the team and won’t have to worry about response efficiency.

The software provides all the data you need in seconds and your staff can access the information from any device, at any time. This allows you to keep all your team connected, despite working with people from different time zones.

You have all the information in one place, with no need for spreadsheets, emails going back and forth between translators and programmers, and never-ending inefficient conference calls.

3. You Can Scale Localization Projects

As companies increase their global expansion efforts, the demand for new languages is also on the rise. The client that wanted you to localize for seven languages last year might be ready for more markets in the future.

You need to be able to deliver the same excellent product at a good price if you want to stay competitive in the market.

One of the most important benefits of localization automation is that it allows you to grow with your customers. Once you implement a series of automated work procedures, you can integrate new languages in your translation management tool, without all the hassle of starting a new localization project from scratch.

This way, you can localize for multiple languages at the same time, maintaining the same quality for all your translations, and lowering the costs with every new language you add to your initial project.

Everything from text extraction to indexing content and testing localized versions of the products is easier with localization automation. Both your team and customers will benefit from automating internal and external processes.

4. Customers Get More Value for Money

Localization automation makes translation and localization management easy, giving product managers more time to focus on what builds real value for clients. With predefined procedures in place, you can maintain consistent workflows and manage your team with less effort.

Since you don’t have to process documents and oversee communication inside the team, you can dedicate your time to other activities–such as how to use your clients’ resources to get the highest value for their budget.

Translation management tools allow you to analyze your processes and use previous data to improve your team’s activity. This way, you achieve a highly-automated process that increases productivity and delivers accurate localized versions of the original product.

And, by spending less time managing workflows, you can keep translation and localization costs under control. This means you can set competitive prices to attract new clients and keep your existing customers satisfied at the same time.

Thanks to valuable insights provided by the software, you can track performances and report your success. Better still, your clients can access your translation management tool to see how you handle their projects right from the source. They’ll be able to see how you’ve spent their funds and how efficient your team is.

Make Localization Easier with Automation

Successful localization projects can’t rely on manual, time-consuming processes. As a product manager, you need localization automation to deliver perfectly-localized products to your clients, regardless of the number or the complexity of the languages involved.

Translation management tools like Phrase reduce manual work, minimize the risks of making errors, and cut down your costs significantly. Localization automation allows you to create patterns and predefine rules to keep consistent workflows with multinational teams, across multiple projects, making you a reliable partner for businesses looking for global expansion.

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