Website localization
Get your website ready to attract an international audience.
Scalable website localization
With Phrase, you can enter new markets with confidence by streamlining the localization process. Our powerful platform ensures consistent, high-quality translations while scaling effortlessly to meet your growing needs.
Automate your workflows
Automatically trigger the translation of new content for your global website with our powerful integrations.
Increase translation quality
Make it clear to translators what they are working on and how it will look on your live multilingual website.
Only pay for what you need
Get matches from the translation memory and machine translation filled in before human translators get involved, reducing your translation costs by 80%.
OTA for web: Publish instantly, with just one click
Publish real-time content updates and manage hot fixes on your site with just one click. OTA (Over The Air) gives anyone on your team the autonomy to carry out updates and fix glitches whenever they need, free from any site downtime—and at a fraction of resources.
Translate websites with all the design context you need
Say goodbye to translations that break designs. Our In-Context Editor (ICE) allows translators to see their work reflected in the design in real-time––ensuring better quality translations that eliminate back-and-forths.
Localization solutions that work for your website
Phrase has suitable localization solutions, no matter what website tool set and setup you have or what your goals are.
Phrase TMS is best suited for:
- CMS-based websites, e.g. websites built with WordPress, Contentful, or Sitecore. Phrase TMS has powerful integrations with all major CMS systems.
- Marketers looking for a solution to trigger the translation process themselves within the CMS and have full visibility on the progress.
Phrase Strings is best suited for:
- Coded websites stored in a repository. Phrase Strings has powerful integrations with Gitlab, GitHub, and Bitbucket.
- Websites designed in Figma or Sketch. Designers can send the content to Phrase Strings for translation in one click. Finished translations allow optimizing the design before it is handed over to developers.
INTEGRATIONS
A seamless localization experience
Whatever your workflow looks like, Phrase can adapt to it.
GitHub
Automatically send branches and repositories to Phrase for reliable translation.
GitLab
Streamline your workflow and avoid bottlenecks by automatically creating projects and importing content.
Bitbucket
Keep projects organized by creating jobs that are automatically sent for translation when your branches and repositories are updated in Bitbucket.
Phrase by numbers
50%
faster website localization
90%
reduction of errors
80%
noticeable difference in user
experience & engagement
We’re producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.
What3Words explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.
Phrase has become an indispensable part of our localization strategy at BlaBlaCar. Our plans include scaling the range of materials localized within the Phrase platform, particularly our help center and customer relationship content. This in turn will bolster business, improve customer satisfaction, and drive loyalty. This strategic shift reflects the efficiency gains we’ve achieved through Phrase and our commitment to delivering top-quality services to our customers globally through streamlined translation and localization processes.
FREQUENTLY ASKED QUESTIONS
Here to field your questions on website localization
What is the difference between website localization and website translation?
Website translation is usually referred to as the pure translation of the text elements. Website localization describes the broader process of adapting a website to a target market. This includes adapting date formats, currencies and measurements, selecting images, colors and other brand elements that are culturally suitable to the target audience.
What are the best practices for handling multilingual SEO?
It is not always the literal translation of a search engine optimization (SEO) keyword that has the highest search volumes in your target market. We recommend doing keyword research prior to your website translation and creating a term base with keywords and their SEO-optimized translations. That way, you can make sure translators use the terms that are most useful to help your page rank well.
Does Phrase support transcreation workflows for websites?
Yes, Phrase provides great visual context in the translation editor. That way, linguists can transcreate new copy for a website instead of translating it. With the help of a preview, they can see what their copy will look like in the finished page.
The keys to unlocking language
Blog post
A Guide to Date and Time Localization
We shed light on the intricacies of global dates and times, covering formatting, time zones, regional calendars, and more.
Blog post
Next.js 13/14 App Router Localization with next-intl
Take a deep dive into Next.js localization using an App Router demo and next-intl. We’ll explore routing, Server and Client Components, and much more.
Blog post
Pluralization: A Guide to Localizing Plurals
Learn more about how to get pluralization right in your multilingual app and ensure a smooth user experience for your global user base.
Blog post
A Step-by-Step Guide to Next.js Internationalization
Learn how to build a news reader app in Next.js and level up your Next.js i18n skills to successfully launch in international markets.
Webinar
Making LLMs work for scalable, brand-consistent multilingual content
Join Phrase for a webinar tailored to localization leaders looking to harness large language models (LLMs) safely, at scale, and in line with brand standards. Learn how LLMs are evolving from experimental tools into production-ready engines for generating, adapting, and evaluating multilingual content across the localization workflow.