Setting the pace for innovation.
More capabilities, more collaboration, more value
Language technology that keeps you ahead
AI Translation Agent: Out-of-the-box power, instant results
Our AI Translation Agent makes advanced translation technology simple and accessible. It combines our newest GenAI translation models with an additional AI post-editing layer, all in one step.
The result is consistently high-quality, fluent output that significantly reduces, and often eliminates, the need for human review. Without any complicated setup, teams of any size can achieve premium quality at scale, faster and more efficiently than ever before.
Phrase Language AI in Phrase Studio: Consistency across every channel
For the first time, localization managers can extend Phrase’s full AI translation power to video, ensuring one brand voice everywhere. With Phrase Language AI in Phrase Studio, teams can subtitle and dub content using their own terminology, translation memories, and brand tone automatically. Publish faster, edit less, and keep video, documents, and digital content aligned.
Also great news for Phrase customers on team plans and above, as they now receive 60 free minutes of video localization in Phrase Studio as part of their subscription.
And that’s not all:
More updates to explore
Instant collaboration for enterprise video localization
High-quality multilingual video demands input from linguists, reviewers, and internal stakeholders. Phrase Studio brings them together in one collaborative workspace. Multiple users can edit subtitles and voice-overs simultaneously, with changes displayed instantly. Customizable access rights give you full control, for faster reviews and smoother teamwork, meaning it’s built for the scale of enterprise video content.
Smarter job sync for seamless cross-platform workflows
Syncing content between Phrase Strings and Phrase TMS is even more effortless. With new templates and easier setup, teams can get started in minutes without extra support. Smarter job tracking and duplicate prevention ensure every project stays accurate and under control. Get projects delivered faster, with more confidence at scale. Want to see it in action? Register for our upcoming webinar on job sync.
Real-time Figma previews for design-ready translations
Translators shouldn’t have to work in the dark. With real-time Figma previews inside Phrase TMS, every change is instantly reflected in context, exactly as it will appear in the final design. Available through job sync, this feature eliminates guesswork and reduces costly review cycles by catching layout issues before they reach your design team.
Custom fields for enterprise-grade term bases
Terminology is critical to translation accuracy, but too often, important context is lost in the process. With configurable custom fields in Phrase TMS term bases, linguists and terminologists can capture the exact metadata they need. Safeguard brand consistency, preserve detail from third-party tools, and streamline your enterprise terminology management.
Previous Product Launches
At Phrase, we are dedicated to innovation and delivering cutting-edge localization technology. Explore the powerful capabilities we’ve introduced in our past releases.
June 2025
One platform,
limitless potential
Our latest release marks a pivotal step in a true language platform. It reimagines how global content is created, adapted, and delivered. With the launch of Phrase Studio for multimedia localization, the introduction of Phrase AI Translation Agent, the expansion of Phrase Language AI into Phrase Strings, and the all new Developer Hub, we’re building on our existing platform foundation to deliver a fully connected language experience.
March 2025
When it comes to translation, we don’t take things too literally
With our latest AI-powered releases, and new LLM-driven integrations, Phrase is pioneering the future of contextual localization, using advanced AI to ensure precision where it’s needed and fluency where it matters most, helping businesses scale faster and reduce manual effort.
December 2024
Adaptation at scale: bringing global
brands closer to local audiences
Our December releases harness AI to help global brands adapt content faster and at scale. With cutting-edge AI and seamless integrations, teams can create culturally nuanced, brand-consistent content with ease.
September 2024
Experience the latest in
AI-augmented localization
Our September releases bring another round of AI-led innovation to the Phrase Platform. Integrating technology and human expertise for faster, more efficient localization— all while giving you the visibility and control to ensure the best results.
June 2024
Our next wave of AI-enhanced automation
Full availability of our AI-enhanced Auto LQA for comprehensive, rapid language quality assessments; an improved, SSO-enabled, enterprise-wide Phrase Portal; Automated Asset Curation for cleaning and managing language assets, reducing manual labor costs; and Phrase Next GenMT, fusing our next generation machine translation engine with OpenAI’s latest GPT-4o model.
March 2024
Accelerating hyperautomation: the future of localization
Our latest product release marks another transformative shift in the capabilities of language technology. As we continue to tap into the enormous potential of AI, we’ve focused on three key areas of enterprise localization operations—quality, hyperautomation, and scale.
December 2023
Putting quality at the heart of automation
Unlock the true potential of AI and localization automation with our latest releases. From powerful quality capabilities, that drive greater automation at scale, to all new ways to access the Phrase Suite across your business. Leverage completely new translation quality scores you can rely on to build fully automated workflows. Our latest releases are paving the way for the future of localization automation.
September 2023
Delivering the next generation of AI-fueled localization
In this release, we’re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI. Designed to elevate content quality, drive increased workflow automation, and accelerate enterprise scalability, these cutting-edge AI features are reshaping the future of localization technology. At the forefront of these exciting new capabilities are Phrase Custom AI and Phrase Language AI, together with enhancements to Phrase Orchestrator and much more.
May 2023
Unlock connectivity, unleash opportunity
Connect to the Phrase Platform in new and improved ways with our latest range of connectivity capabilities. From powerful new integrations and enhanced cross-platform synchronization, to optimized ease of use and customization—our new capabilities will add even more speed, quality, and cost control to your localization process.
February 2023
Taking localization to a whole new level!
Our February release wave is our largest ever, with many exciting developments for users of both Phrase TMS and Phrase Strings.
Discover the groundbreaking workflow automation capabilities of Phrase Orchestrator, and the comprehensive new analytics capabilities of Advanced Analytics—and get a feel for the elevated speed, control, and visibility we’re adding to your localization process.