When it comes to translation, we don’t take things too literally
Successful global enterprises need more than word-for-word translation. They need to strike
the right balance between accuracy and adaptability to truly resonate.
Beyond literal translation
With our latest AI-powered releases, and new LLM-driven integrations, Phrase is pioneering the future of contextual localization, using advanced AI to ensure precision where it’s needed and fluency where it matters most, helping businesses scale faster and reduce manual effort.
Phrase Next GenMT: Smarter, context-aware translation
Machine translation just got more intelligent. Phrase Next GenMT now goes beyond segment-by-segment translation, processing full text in context to ensure natural fluency, accuracy and brand consistency.
- Ensures terminology, tone, and formality remain contextually accurate
- Significantly reduces post-editing time and the need for manual corrections, saving time and costs
- Delivers high-quality, fluent translations across all markets
Experience AI-driven localization that feels natural, professional, and ready for global audiences.
Auto Adapt: AI-enhanced brand consistency
After a successful beta program, Auto Adapt is now fully available through Phrase Orchestrator. Auto Adapt takes content adaptation to the next level with intelligent automation.
Now you can maintain brand identity across every language—while significantly reducing the cost of manual transcreation. Auto Adapt fine-tunes your translations, ensuring that tone, terminology, and fluency align with your brand voice.
- Refines raw MT output for high-quality, on-brand localization
- Works with any MT engine for maximum flexibility
- Eliminates costly post-editing without compromising quality
New LLM integrations: DeepL next-gen and Widn.AI
More AI-powered choices, tailored to your needs. Our latest LLM integrations offer low-latency, GDPR-compliant translation and optimal AI engine selection for customer support content.
DeepL next-gen
- High-speed, enterprise-ready AI translation
- GDPR-compliant, secure for regulated industries
- Superior translation fluency
Widn.AI
- Seamless integration with Phrase Language AI
- Optimized for customer support use cases
- Cost-effective AI translation for scaling global teams
And that’s not all:
More innovations for smarter localization
Optimizely integration: streamlined website localization
Seamlessly translate Optimizely CMS content with Phrase. The new integration automates localization workflows, ensuring faster, more efficient content delivery.
Phrase QPS dashboards: AI-driven quality automation
Make data-driven quality decisions with the new Phrase QPS dashboard. Visualize potential cost savings by adjusting your Quality Performance Score threshold, optimizing your MT post-editing strategy like never before.
Automated evaluations: AI-powered MT quality insights
Evaluate MT performance with Automated Evaluations, offering side-by-side comparisons of standard and TM-enhanced MT for data-driven AI localization decisions.
Phrase Portal enhancements: Large file & UX upgrades
Easily manage larger and more complex files with expanded file size support (up to 40MB) and new format compatibility for InDesign, subtitles, and more.
Phrase Strings: Upgrades to file uploads and formats
Phrase Strings now supports 4x larger file uploads (800MB limit via zip file)—eliminating manual file splitting and new Apple String Catalogs format—adapting to evolving iOS development standards.
Phrase TMS: Faster workflows and greater efficiency
With our latest performance enhancements to job processing and project template operations, key actions in Phrase TMS are now up to 4x faster, making it easier than ever to manage high volumes of content.
Phrase Data – Basic: Insights for localization decisions
Now available for Phrase Team plans, Phrase Data – Basic allows organizations to export localization data into their BI tools. This provides users with a better understanding of performance, costs, and efficiencies.
Webinar: Automate and scale content translation with Phrase and Optimizely
April 3, 4pm CEST I 10am EDT
Get an exclusive first look at the Phrase-Optimizely integration! This session will show you how AI-powered automation can streamline your website content translation. Say goodbye to manual exports and disconnected workflows—this seamless integration gives you centralized control over vendors, quality, and automation.
The future of AI-Driven localization starts here
With context-aware MT, AI-enhanced content adaptation, and new LLM-powered integrations, our latest releases take AI localization to the next level. Explore how Phrase’s latest innovations can help you scale content, reduce manual effort, and ensure brand-perfect translations across global markets.
Phrase Product Launches
At Phrase, we are dedicated to innovation and delivering cutting-edge localization technology. Explore the powerful capabilities we’ve introduced in our past releases.
December 2024
Adaptation at scale: bringing global
brands closer to local audiences
Our December releases harness AI to help global brands adapt content faster and at scale. With cutting-edge AI and seamless integrations, teams can create culturally nuanced, brand-consistent content with ease.
September 2024
Experience the latest in
AI-augmented localization
Our September releases bring another round of AI-led innovation to the Phrase Platform. Integrating technology and human expertise for faster, more efficient localization— all while giving you the visibility and control to ensure the best results.
June 2024
Our next wave of AI-enhanced automation
Full availability of AI-enhanced Auto LQA for rapid language quality assessments, an improved SSO-enabled Phrase Portal, Automated Asset Curation to streamline asset management, and Phrase Next GenMT, integrating our next-gen MT engine with OpenAI’s GPT-4
March 2024
Accelerating hyperautomation: the future of localization
Our latest product release marks another transformative shift in the capabilities of language technology. As we continue to tap into the enormous potential of AI, we’ve focused on three key areas of enterprise localization operations—quality, hyperautomation, and scale.
December 2023
Putting quality at the heart of automation
Unlock the true potential of AI and localization automation with our latest releases. From powerful quality capabilities, that drive greater automation at scale, to all new ways to access the Phrase Suite across your business. Leverage completely new translation quality scores you can rely on to build fully automated workflows. Our latest releases are paving the way for the future of localization automation.
September 2023
Delivering the next generation of AI-fueled localization
In this release, we’re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI. Designed to elevate content quality, drive increased workflow automation, and accelerate enterprise scalability, these cutting-edge AI features are reshaping the future of localization technology. At the forefront of these exciting new capabilities are Phrase Custom AI and Phrase Language AI, together with enhancements to Phrase Orchestrator and much more.
May 2023
Unlock connectivity, unleash opportunity
Connect to the Phrase Platform in new and improved ways with our latest range of connectivity capabilities. From powerful new integrations and enhanced cross-platform synchronization, to optimized ease of use and customization—our new capabilities will add even more speed, quality, and cost control to your localization process.
February 2023
Taking localization to a whole new level!
Our February release wave is our largest ever, with many exciting developments for users of both Phrase TMS and Phrase Strings.
Discover the groundbreaking workflow automation capabilities of Phrase Orchestrator, and the comprehensive new analytics capabilities of Advanced Analytics—and get a feel for the elevated speed, control, and visibility we’re adding to your localization process.