Adaptation at scale: bringing global
brands closer to local audiences
Our new releases leverage the latest in AI to redefine how global brands adapt and customize content with
greater speed and scalability. By blending cutting-edge AI with seamless integrations, we empower teams to
transcreate tailored, culturally nuanced, and brand-consistent content at scale.
Experience a new standard in localization—efficient, precise, and always in tune with your audience.
Scalable Adaptation
Delivering great customer experiences starts with understanding local cultures, contexts and linguistic nuances. Doing this at scale can be a challenge. With our latest platform enhancements, meeting the demands of today’s global market has never been easier. Advanced AI tools and seamless integrations empower you to create tailored, brand-consistent content for diverse markets—quickly, consistently, and cost-effectively.
Auto Adapt: Effortless brand-consistent content at scale
Seamlessly transcreate content and maintain your brand voice across languages and markets with Auto Adapt, our next-generation AI capability designed to help you adapt content with consistency.
Auto Adapt preserves your brand’s tone, style, and terminology across regions, delivering fluent, on-brand translations. Fine-tune content to fit your specific needs and audience demographics, eliminating costly post-edits without compromising quality.
Designed to blend human touch with automated efficiency, Auto Adapt is a balanced solution for global content adaptation, ensuring that every message resonates authentically.
Phrase Next GenMT: now with realtime customization
Experience advanced, dynamic customization with Phrase Next GenMT, our newly upgraded generative AI translation engine. Now you can integrate assets like Translation Memories (TMs) and MT glossaries with Phrase Next GenMT, ensuring every translation aligns precisely with your brand.
Tailor translations using your unique language assets and few shot prompting to experience a new standard in efficiency. Adaptable, high-quality and cost-effective, Phrase Next GenMT minimizes the need for manual post-editing, accelerating your global growth with ease.
Contentful 2.0: High-volume content localization at speed
Our all-new Contentful 2.0 integration is built for enterprises managing high volumes of content with speed, reliability, and ease. Built on our entirely new integration layer, this integration ensures your content keeps pace with your business, helping you stay competitive and respond swiftly to market demands.
Streamline workflows and accelerate content delivery without sacrificing quality or consistency. With precise and reliable performance, Contentful 2.0 supports your global strategy, keeping it agile and competitive.
And that’s not all:
More updates to explore
Phrase Language AI Speed API
Customers can now access our low-latency Speed API for Phrase Language AI, delivering fast, high-volume and high quality machine translation that can be easily integrated into any application. Now your engineers can leverage the power of Phrase Language AI for fast, on-demand, use cases such as support chats, user generated content and marketplace product reviews.
Phrase Portal enhancements
We’re introducing two powerful updates to Phrase’s enterprise-wide machine translation portal, designed to boost efficiency and increase control. With PDF file support, you can upload PDFs and receive translated content in editable DOCX format, simplifying adjustments and streamlining workflows. Additionally, enhanced controls allow admins to set consumption limits, ensuring more effective user management.
Auto LQA update
Auto LQA now supports all error categories from the industry-standard MQM evaluation framework, further augmenting the LQA process with the very latest in automated AI-assisted review. Localization teams can now apply LQA to more content, while reducing the cost of LQA by up to 65%, and processing time by as much as 99%.
Enhanced Editor search
Boost efficiency at scale with enhanced search capabilities in the Phrase Strings Editor. Designed for complex, high-volume projects, you can now create and save precise search queries to quickly find keys and get started on translations effortlessly.
Phrase Bootcamp:
Top 10 localization workflow automations you need to know!
Wednesday, December 11, 2024 4:30 pm CET | 10:30 am EST
Discover 10 powerful ways to take control of your localization workflows with automation. Tackle file parsing, delegate tasks seamlessly, and harness advanced integrations powered by Phrase Orchestrator. Learn how to eliminate manual effort, overcome complex challenges, and drive greater efficiency in your localization projects.
Phrase Product Launches
At Phrase, we are dedicated to innovation and delivering cutting-edge localization technology. Explore the powerful capabilities we’ve introduced in our past releases.
September 2024
Experience the latest in
AI-augmented localization
Our September releases bring another round of AI-led innovation to the Phrase Platform. Integrating technology and human expertise for faster, more efficient localization— all while giving you the visibility and control to ensure the best results.
June 2024
Our next wave of AI-enhanced automation
Full availability of our AI-enhanced Auto LQA for comprehensive, rapid language quality assessments; an improved, SSO-enabled, enterprise-wide Phrase Portal; Automated Asset Curation for cleaning and managing language assets, reducing manual labor costs; and Phrase Next GenMT, fusing our next generation machine translation engine with OpenAI’s latest GPT-4o model.
March 2024
Accelerating hyperautomation: the future of localization
Our latest product release marks another transformative shift in the capabilities of language technology. As we continue to tap into the enormous potential of AI, we’ve focused on three key areas of enterprise localization operations—quality, hyperautomation, and scale.
December 2023
Putting quality at the heart of automation
Unlock the true potential of AI and localization automation with our latest releases. From powerful quality capabilities, that drive greater automation at scale, to all new ways to access the Phrase Suite across your business. Leverage completely new translation quality scores you can rely on to build fully automated workflows. Our latest releases are paving the way for the future of localization automation.
September 2023
Delivering the next generation of AI-fueled localization
In this release, we’re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI. Designed to elevate content quality, drive increased workflow automation, and accelerate enterprise scalability, these cutting-edge AI features are reshaping the future of localization technology. At the forefront of these exciting new capabilities are Phrase Custom AI and Phrase Language AI, together with enhancements to Phrase Orchestrator and much more.
May 2023
Unlock connectivity, unleash opportunity
Connect to the Phrase Platform in new and improved ways with our latest range of connectivity capabilities. From powerful new integrations and enhanced cross-platform synchronization, to optimized ease of use and customization—our new capabilities will add even more speed, quality, and cost control to your localization process.
February 2023
Taking localization to a whole new level!
Our February release wave is our largest ever, with many exciting developments for users of both Phrase TMS and Phrase Strings.
Discover the groundbreaking workflow automation capabilities of Phrase Orchestrator, and the comprehensive new analytics capabilities of Advanced Analytics—and get a feel for the elevated speed, control, and visibility we’re adding to your localization process.