Product Localization: What It Is and How to Make It Work for Your Business

To reach potential customers in any corner of the world, simply transferring your product documentation, website, or promotional materials from one language to another isn’t enough. What you need to make your own is product localization—the process of adapting products to global markets.

Multilingual Customer Support: Why It Matters and How to Do It

With customers all over the world, global businesses need to put multilingual customer support at the heart of their customer experience strategy. Learn best practices to make it work.

How to Translate a Web Page: 3 Key Approaches to Use

Get to know all the available options and tricks on how to translate a web page in your preferred browser or on a mobile device, and learn which resources you may need to translate a whole site of your own.

How to Market a Product: Best Practices for Reaching New Customers Overseas

Looking for ideas on how to promote a product on a global scale? Here are best practices that won’t let cultural differences trip you up.