Taking AI from playground to production
Language intelligence that keeps you ahead
Quality Evaluation designed for GenAI
The promise of scalable AI translation relies on scalable quality control. That’s why we’ve built an industry-first evaluation capability designed to give enterprises complete trust in their AI output.
With Quality Profiles, you make the rules. Build custom AI checks that define the exact quality requirements for any content type. These intelligent gatekeepers evaluate your translations and route only the flagged segments for review, enabling you to deploy GenAI at scale with total confidence.
Contextual intelligence with Style Guides
We are introducing Style Guides, a new context layer within Phrase, giving both AI and linguists the “Why” behind the “What”.
- Granular control: Now you can attach specific guides to projects to ensure accurate market alignment.
- Actionable context: Can be used by our AI capabilities such as AI Translation Agent & MT Optimize, and surfaced in the Editor to give linguists the right context at all times.
- Unified library: Manage all of your guides across the entire Phrase Platform in one place.
New additions to our Ecosystem
We’re expanding the Phrase ecosystem with three powerful new connectors that bring your content and localization workflows closer together.
- Welocalize OPAL: Orchestrate OPAL Enable’s Agentic capabilities for automated post-editing & QE inside Phrase.
- Intento: Connect your existing automated translation solutions and leverage them within Phrase workflows.
- TAUS Epic: Integrate your external TAUS metrics and automated post-editing directly in Phrase.
Phrase MCP Server: An API for AI
Your AI agents can now seamlessly connect to the Phrase Platform. Allowing your LLMs instant access to translation memories, update keys, and manage projects.
By bridging the gap between your AI solution and Phrase, you can automate multilingual workflows without writing any custom API code. Scale faster, and let your AI handle the heavy lifting of your localization workflows.
Advanced controls for Phrase Studio
Phrase Studio turns subtitle editing into a predictable, reviewable workflow. Define per-language styling and timing rules so editors never have to guess about formatting; in-context quality checks flag issues while they edit, and segment-level approvals make ownership and publishing decisions clear.
This means consistent, high-quality subtitles across markets, shorter review cycles, and the ability to scale subtitle production without increasing headcount.
And that’s not all:
More updates to explore
Salesforce Service Cloud Integration
Provide world-class multilingual support in Salesforce Service Cloud by enabling any support agent to help any customer with a single click, right inside their workspace. Phrase delivers real-time machine translation from 10+ connected providers, automatically selecting the best engine for each translation. By leveraging your linguistic assets, translations are automatically customized to your brand voice.
Smart guidance for AI Translation Agent
Make smarter, data-driven decisions about when to use the AI Translation Agent versus standard MT. Personalized cost-saving estimates appear directly in the Phrase Platform, exactly when you need them. Powered by anonymized data from across Phrase customers, it delivers recommendations backed by an unprecedented data foundation whenever optimization potential is detected.
Localize in Figma, pixel-perfect
Translate full Figma projects in minutes, pixel-perfect and production-ready. Our enhanced plugin handles massive files asynchronously, processes thousands of markers without timeouts, and pulls multiple languages at once for faster validation. Translations return with fonts, styles, and auto-layouts fully preserved, so localized designs are instantly review-ready and global launches stay seamless.
New Braze integration
Localized emails perform better, but manual preparation work has long been a blocker to full email localization. Phrase’s industry-leading Braze integration changes that by saving marketers 98% of the manual effort. Automated translation workflows run in the background as soon as new content arrives, and high-quality translations customized to your brand are automatically returned to Braze.
Previous Product Launches
At Phrase, we are dedicated to innovation and delivering cutting-edge localization technology. Explore the powerful capabilities we’ve introduced in our past releases.
December 2025
Scaling the Platform Expanding the Ecosystem
This release responds directly to what customers and partners have been asking for. A more connected platform, freedom to use your own technology, and enterprise scale without added complexity. Bring Your Own Engine lets you plug in your preferred MT or AI models, the new Phrase Orchestrator runs workflows up to 50x faster, and tighter integration across Phrase Studio, Phrase Portal, Phrase TMS, and Phrase Strings creates one continuous, governed flow for every content type.
September 2025
Setting the pace for innovation.
Phrase’s newest release introduces major upgrades to AI-powered localization, including an AI Translation Agent for high-quality output with minimal review and new video localization capabilities in Phrase Studio. Additional enhancements streamline workflows with improved Strings–TMS sync, real-time Figma previews, and more flexible term-base management for consistent brand voice.
June 2025
One platform, limitless potential
Our latest release marks a pivotal step in a true language platform. It reimagines how global content is created, adapted, and delivered. With the launch of Phrase Studio for multimedia localization, the introduction of Phrase AI Translation Agent, the expansion of Phrase Language AI into Phrase Strings, and the all new Developer Hub, we’re building on our existing platform foundation to deliver a fully connected language experience.
March 2025
When it comes to translation, we don’t take things too literally
With our latest AI-powered releases, and new LLM-driven integrations, Phrase is pioneering the future of contextual localization, using advanced AI to ensure precision where it’s needed and fluency where it matters most, helping businesses scale faster and reduce manual effort.
December 2024
Adaptation at scale: bringing global
brands closer to local audiences
Our December releases harness AI to help global brands adapt content faster and at scale. With cutting-edge AI and seamless integrations, teams can create culturally nuanced, brand-consistent content with ease.
September 2024
Experience the latest in
AI-augmented localization
Our September releases bring another round of AI-led innovation to the Phrase Platform. Integrating technology and human expertise for faster, more efficient localization— all while giving you the visibility and control to ensure the best results.
June 2024
Our next wave of AI-enhanced automation
Full availability of our AI-enhanced Auto LQA for comprehensive, rapid language quality assessments; an improved, SSO-enabled, enterprise-wide Phrase Portal; Automated Asset Curation for cleaning and managing language assets, reducing manual labor costs; and Phrase Next GenMT, fusing our next generation machine translation engine with OpenAI’s latest GPT-4o model.
March 2024
Accelerating hyperautomation: the future of localization
Our latest product release marks another transformative shift in the capabilities of language technology. As we continue to tap into the enormous potential of AI, we’ve focused on three key areas of enterprise localization operations—quality, hyperautomation, and scale.
December 2023
Putting quality at the heart of automation
Unlock the true potential of AI and localization automation with our latest releases. From powerful quality capabilities, that drive greater automation at scale, to all new ways to access the Phrase Suite across your business. Leverage completely new translation quality scores you can rely on to build fully automated workflows. Our latest releases are paving the way for the future of localization automation.
September 2023
Delivering the next generation of AI-fueled localization
In this release, we’re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI. Designed to elevate content quality, drive increased workflow automation, and accelerate enterprise scalability, these cutting-edge AI features are reshaping the future of localization technology. At the forefront of these exciting new capabilities are Phrase Custom AI and Phrase Language AI, together with enhancements to Phrase Orchestrator and much more.
May 2023
Unlock connectivity, unleash opportunity
Connect to the Phrase Platform in new and improved ways with our latest range of connectivity capabilities. From powerful new integrations and enhanced cross-platform synchronization, to optimized ease of use and customization—our new capabilities will add even more speed, quality, and cost control to your localization process.
February 2023
Taking localization to a whole new level!
Our February release wave is our largest ever, with many exciting developments for users of both Phrase TMS and Phrase Strings.
Discover the groundbreaking workflow automation capabilities of Phrase Orchestrator, and the comprehensive new analytics capabilities of Advanced Analytics—and get a feel for the elevated speed, control, and visibility we’re adding to your localization process.