All of the power. None of the effort.
However you like to work, getting value from Phrase has never been easier.
The latest additions to our platform
Talk to Phrase in your own words
Atlas is a natural-language interface built into Phrase. Tell it what you’re trying to achieve and it does the work: setting up a project, defining language pairs, building custom workflows, or surfacing the insight you need to brief leadership. The hard part of operating a mature platform has always been knowing where hundreds of settings live and how they connect; Atlas already knows. So instead of operating the platform yourself, you describe the outcome and let it handle the how.
Content that’s tailor-made
It starts with your style guide. Upload it, and Phrase breaks it down into individual rules that you bundle into Content Groups, one for each type of content. These rules are then applied throughout the entire content pipeline, from translation generation to quality evaluation to AI post-editing, across all content types, enabling tailor-made content at scale. This is the next generation of content personalization, powered by AI and grounded in context.
And that’s not all:
More updates to explore
The power of Phrase where the business works
The Phrase MCP Server lets your business teams request translation directly from the tools they already work in, with your terminology, quality controls, and content profiles applied automatically. Already available in Claude and Cursor, with OpenAI and Glean coming next, the Phrase MCP directory is growing so your language infrastructure reaches every team, in every tool.
Studio 2.0: Your brand voice in every language
Since launch, hundreds of improvements built on enterprise customer feedback have transformed Studio end to end. Use Atlas to manage video projects in plain language, access 5,000+ voices across 140 languages or generate a custom voice just by describing it, automate your entire workflow with Brightcove, and keep your approved terminology and style guides in every subtitle and dubbing script.
Localization just became a git push
Zero-Touch Localization automatically syncs every new, updated, and deleted key a developer commits to GitHub, translates what needs translating, and pushes everything back into the code. Engineering stops carrying localization overhead between releases. Developers commit code. Phrase handles the rest. Included in all Strings Business and Enterprise plans.
Major Phrase Portal update
A wave of updates just landed in Phrase Portal. You can now preview files before translating, set default source and target languages, map a preferred MT solution per language, and apply your style guides directly. Every one of these improvements makes self-serve localization faster, smoother, and more consistent than ever.
AI Translation Agent now in Strings
State-of-the-art translation is now also available in Phrase Strings. Our AI Translation Agent brings Gen-AI-powered MT with automated post-editing refinement and RAG grounded in your translation memory, so your software localization projects get the most advanced translation available, with enhanced fluency and consistent quality across every language.
Previous Product Launches
At Phrase, we are dedicated to innovation and delivering cutting-edge localization technology. Explore the powerful capabilities we’ve introduced in our past releases.
June 2026
A platform built for humans and agents
This release is about building a platform where humans and agents work side by side. New APIs for Style Guides, Quality Profiles, and Language Assets bring programmatic control to your localization intelligence, while an expanded MCP offering opens your TMs, TBs, and quality evaluations to any MCP-compatible AI tool, including Claude Desktop. Style Guides are now generally available, giving every stage of translation, post-editing, and quality evaluation one shared source of brand voice, and Quality Profiles take it further by evaluating output directly against that standard.
March 2026
Taking AI from playground to production
This release is about turning AI ambition into production reality. Quality Profiles let you define exactly what “good” looks like for every content type, automatically routing only flagged segments for review, so you can scale AI translation without losing control. Style Guides bring brand voice and style context into one place, available to both AI and linguists across the entire platform. New ecosystem connectors, a Phrase MCP Server for AI agent integration, and deeper integrations with Salesforce Service Cloud and Braze mean your localization stack works harder.
December 2025
Scaling the Platform Expanding the Ecosystem
This release responds directly to what customers and partners have been asking for. A more connected platform, freedom to use your own technology, and enterprise scale without added complexity. Bring Your Own Engine lets you plug in your preferred MT or AI models, the new Phrase Orchestrator runs workflows up to 50x faster, and tighter integration across Phrase Studio, Phrase Portal, Phrase TMS, and Phrase Strings creates one continuous, governed flow for every content type.
September 2025
Setting the pace for innovation.
Phrase’s newest release introduces major upgrades to AI-powered localization, including an AI Translation Agent for high-quality output with minimal review and new video localization capabilities in Phrase Studio. Additional enhancements streamline workflows with improved Strings–TMS sync, real-time Figma previews, and more flexible term-base management for consistent brand voice.
June 2025
One platform, limitless potential
Our latest release marks a pivotal step in a true language platform. It reimagines how global content is created, adapted, and delivered. With the launch of Phrase Studio for multimedia localization, the introduction of Phrase AI Translation Agent, the expansion of Phrase Language AI into Phrase Strings, and the all new Developer Hub, we’re building on our existing platform foundation to deliver a fully connected language experience.
March 2025
When it comes to translation, we don’t take things too literally
With our latest AI-powered releases, and new LLM-driven integrations, Phrase is pioneering the future of contextual localization, using advanced AI to ensure precision where it’s needed and fluency where it matters most, helping businesses scale faster and reduce manual effort.
December 2024
Adaptation at scale: bringing global
brands closer to local audiences
Our December releases harness AI to help global brands adapt content faster and at scale. With cutting-edge AI and seamless integrations, teams can create culturally nuanced, brand-consistent content with ease.
September 2024
Experience the latest in
AI-augmented localization
Our September releases bring another round of AI-led innovation to the Phrase Platform. Integrating technology and human expertise for faster, more efficient localization— all while giving you the visibility and control to ensure the best results.
June 2024
Our next wave of AI-enhanced automation
Full availability of our AI-enhanced Auto LQA for comprehensive, rapid language quality assessments; an improved, SSO-enabled, enterprise-wide Phrase Portal; Automated Asset Curation for cleaning and managing language assets, reducing manual labor costs; and Phrase Next GenMT, fusing our next generation machine translation engine with OpenAI’s latest GPT-4o model.
March 2024
Accelerating hyperautomation: the future of localization
Our latest product release marks another transformative shift in the capabilities of language technology. As we continue to tap into the enormous potential of AI, we’ve focused on three key areas of enterprise localization operations—quality, hyperautomation, and scale.
December 2023
Putting quality at the heart of automation
Unlock the true potential of AI and localization automation with our latest releases. From powerful quality capabilities, that drive greater automation at scale, to all new ways to access the Phrase Suite across your business. Leverage completely new translation quality scores you can rely on to build fully automated workflows. Our latest releases are paving the way for the future of localization automation.
September 2023
Delivering the next generation of AI-fueled localization
In this release, we’re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI. Designed to elevate content quality, drive increased workflow automation, and accelerate enterprise scalability, these cutting-edge AI features are reshaping the future of localization technology. At the forefront of these exciting new capabilities are Phrase Custom AI and Phrase Language AI, together with enhancements to Phrase Orchestrator and much more.
May 2023
Unlock connectivity, unleash opportunity
Connect to the Phrase Platform in new and improved ways with our latest range of connectivity capabilities. From powerful new integrations and enhanced cross-platform synchronization, to optimized ease of use and customization—our new capabilities will add even more speed, quality, and cost control to your localization process.
February 2023
Taking localization to a whole new level!
Our February release wave is our largest ever, with many exciting developments for users of both Phrase TMS and Phrase Strings.
Discover the groundbreaking workflow automation capabilities of Phrase Orchestrator, and the comprehensive new analytics capabilities of Advanced Analytics—and get a feel for the elevated speed, control, and visibility we’re adding to your localization process.