One platform. Limitless potential.
Expectations have risen. Language technology has evolved.
It’s time for intelligent, automated and connected platforms to lead the way.
The intelligent multilingual content platform
We’ve long been the engine behind the world’s most demanding multilingual operations. Now, we continue our mission to raise the bar, redefining what’s possible when AI, automation and connectivity come together.
Our latest release marks a pivotal step in a true language platform. It reimagines how global content is created, adapted, and delivered. With the launch of Phrase Studio for multimedia localization, the introduction of Phrase Agentic Content System (PACS), the expansion of Phrase Language AI into Phrase Strings, and the all new Developer Hub, we’re building on our existing platform foundation to deliver a fully connected language experience.
Our CPO shares insights on the latest release
The next step for language technology
Discover Phrase Studio: your new audio and video localization solution
Phrase Studio is our new all-in-one intelligent solution for real-time and recorded audio and video localization. It provides powerful AI captioning, subtitling and dubbing for any content. Built for speed and accuracy, it blends intuitive UX with advanced AI. From summarization and PII detection to synthetic voice generation and robust pre/post-processing it delivers great results even with tricky content.
Whether you’re in sales, marketing, L&D, product, or support, Phrase Studio makes audio and video content accessible and globally relevant at scale. Ideal for enterprises, media agencies, and localization service providers.
Introducing Phrase Agentic Content System (PACS)
PACS is our new agentic component – where multiple AI agents come together to power an intelligent, end-to-end localization flow. Designed to streamline and enhance the localization process, PACS enables the creation and orchestration of specialized agents that handle distinct tasks with precision.
At launch, PACS includes a context-aware translation agent and an automated post-editing agent powered by MT Optimize. Together, they deliver high-quality, domain-specific translations, instantly refined for accuracy, terminology, and tone, fully integrated and ready to use without setup. Additional agents will be introduced soon.
Phrase Language AI, now in Phrase Strings
Phrase Language AI is now available in Phrase Strings. This integration extends our rich, AI-driven machine translation capability across the entire Phrase Platform. This brings the full power of our Phrase Language AI capability to software localization workflows.
This integration enables Phrase Strings users to take advantage of MT Profiles, automatic engine selection between 30+ 3rd party engines, Phrase Next MT and Phrase Next GenMT, support for MT glossaries, and Phrase QPS scoring. With these capabilities, teams can tailor output to their brand and domain, ensure greater consistency, and streamline translation quality at scale.
MT Optimize
MT Optimize is an agentic editing capability that instantly improves raw machine translation, reducing human post editing needs by up to 50%, fixing grammar, enhancing fluency, and applying the right tone and terminology. Built into Phrase Orchestrator, it works automatically within your workflow, with no prompts, rules, or manual setup required. It’s a quick and easy way for you to reduce costs.
Whether you’re localizing product copy or scaling global content, MT Optimize delivers cleaner, more consistent results by default. Unlock the next level of MT quality.
Phrase Developer Hub
We’ve unified all developer documentation into one intuitive hub making it easier than ever to find, understand, and work with Phrase APIs. With improved structure, enhanced accessibility, and smart search, you’ll spend less time digging and more time building. Whether you’re starting from scratch or scaling automation, everything you need is now in one place.
We’re also releasing a brand-new set of “Connector APIs” in the Developer Hub that allow you to directly customize and interact with Phrase connectors, starting with Contentful and Optimizely. Providing greater flexibility, more detailed configuration and tighter alignment with your content workflows.
And that’s not all:
More updates to explore
Tridion Docs: Translate technical content with ease
Our native integration with Tridion Docs replaces fragmented processes with a unified, automation-first workflow. Translate technical documentation at scale using the Phrase Platform, reduce manual post-editing, and take full control over quality. It’s a smarter way to handle high-volume, high-stakes content, directly within your existing environment.
Automated job creation in Phrase Strings
Create and launch translation jobs automatically when new or updated content is detected in your CMS, repo, or design tool. This update brings trigger-based automation to Phrase Strings, helping product and localization teams reduce manual setup, eliminate delays, and keep pace with continuous development cycles.
Phrase Product Launches
At Phrase, we are dedicated to innovation and delivering cutting-edge localization technology. Explore the powerful capabilities we’ve introduced in our past releases.
March 2025
When it comes to translation, we don’t take things too literally
With our latest AI-powered releases, and new LLM-driven integrations, Phrase is pioneering the future of contextual localization, using advanced AI to ensure precision where it’s needed and fluency where it matters most, helping businesses scale faster and reduce manual effort.
December 2024
Adaptation at scale: bringing global
brands closer to local audiences
Our December releases harness AI to help global brands adapt content faster and at scale. With cutting-edge AI and seamless integrations, teams can create culturally nuanced, brand-consistent content with ease.
September 2024
Experience the latest in
AI-augmented localization
Our September releases bring another round of AI-led innovation to the Phrase Platform. Integrating technology and human expertise for faster, more efficient localization— all while giving you the visibility and control to ensure the best results.
June 2024
Our next wave of AI-enhanced automation
Full availability of our AI-enhanced Auto LQA for comprehensive, rapid language quality assessments; an improved, SSO-enabled, enterprise-wide Phrase Portal; Automated Asset Curation for cleaning and managing language assets, reducing manual labor costs; and Phrase Next GenMT, fusing our next generation machine translation engine with OpenAI’s latest GPT-4o model.
March 2024
Accelerating hyperautomation: the future of localization
Our latest product release marks another transformative shift in the capabilities of language technology. As we continue to tap into the enormous potential of AI, we’ve focused on three key areas of enterprise localization operations—quality, hyperautomation, and scale.
December 2023
Putting quality at the heart of automation
Unlock the true potential of AI and localization automation with our latest releases. From powerful quality capabilities, that drive greater automation at scale, to all new ways to access the Phrase Suite across your business. Leverage completely new translation quality scores you can rely on to build fully automated workflows. Our latest releases are paving the way for the future of localization automation.
September 2023
Delivering the next generation of AI-fueled localization
In this release, we’re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI. Designed to elevate content quality, drive increased workflow automation, and accelerate enterprise scalability, these cutting-edge AI features are reshaping the future of localization technology. At the forefront of these exciting new capabilities are Phrase Custom AI and Phrase Language AI, together with enhancements to Phrase Orchestrator and much more.
May 2023
Unlock connectivity, unleash opportunity
Connect to the Phrase Platform in new and improved ways with our latest range of connectivity capabilities. From powerful new integrations and enhanced cross-platform synchronization, to optimized ease of use and customization—our new capabilities will add even more speed, quality, and cost control to your localization process.
February 2023
Taking localization to a whole new level!
Our February release wave is our largest ever, with many exciting developments for users of both Phrase TMS and Phrase Strings.
Discover the groundbreaking workflow automation capabilities of Phrase Orchestrator, and the comprehensive new analytics capabilities of Advanced Analytics—and get a feel for the elevated speed, control, and visibility we’re adding to your localization process.