Website localization
Translate your website without the hassle or high costs
Phrase is trusted by 3,600+ localization teams worldwide
Looking to translate your website? Phrase can simplify the process
Launching websites in multiple languages can overwhelm teams, especially when workflows are manual and disconnected.
Phrase simplifies website translation with seamless CMS integrations, visual QA checks, and automated updates, helping you launch faster in markets you care about.
How does Phrase support fast, scalable website localization?
Translate within your CMS
Connect Phrase directly to your CMS or code repository to eliminate copy-paste errors and manual handoffs. Whether you’re working with WordPress, Contentful, Optimizely, AEM, Sitecore, or static files, Phrase integrates smoothly into your web stack.
Continuous localization with automated content updates
Keep global websites in sync without developer bottlenecks. Phrase detects
content changes and automatically triggers translation workflows, so your
multilingual site is always up to date.
In-context translation previews
Avoid broken layouts and mistranslations. With real-time design previews,
translators can see exactly how their work will appear on the final website.
No more guesswork, no back-and-forth.
AI-driven machine translation with human review
Balance speed, cost, and quality with Phrase. Machine translation and translation memory pre-fill content where appropriate, while AI-based quality checks only send content to human reviewers when needed.
Centralized workflow management
Manage all your website localization projects in one place, from content intake to translation to final review. Phrase supports team collaboration and full visibility
across every step.
Experience measurable results with Phrase
50%
faster global launches
Launch websites in 10+ languages without development delays or manual handoffs.
45%
fewer localization errors
Automated QA checks and in-context previews eliminate visual bugs before they go live.
40%
increase in team efficiency
Streamlined workflows reduce file chaos and free up time across marketing, product, and dev teams.
We’ve boosted our localization process since switching to Phrase. We use Phrase’s Adobe Experience Manager integration to translate our website into 10 different languages, and the process is faster and more seamless. The new in-context preview feature allows us to create translations that organically fit the context of the page, cutting down on QA needs and reducing time to market.
What3Words explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.
Phrase has become an indispensable part of our localization strategy at BlaBlaCar. Our plans include scaling the range of materials localized within the Phrase platform, particularly our help center and customer relationship content. This in turn will bolster business, improve customer satisfaction, and drive loyalty. This strategic shift reflects the efficiency gains we’ve achieved through Phrase and our commitment to delivering top-quality services to our customers globally through streamlined translation and localization processes.
Localization solutions that work for your website
Whatever your website setup or goals, Phrase has the right localization solution for you.
Phrase TMS is best suited for:
- CMS-based websites e.g. websites built with WordPress, Contentful, or Sitecore. Phrase TMS has powerful integrations with all major CMS systems.
- Marketers looking for a solution to trigger the translation process themselves within the CMS and have full visibility of the process.
Phrase Strings is best suited for:
- Coded websites stored in a repository. Phrase Strings has powerful integrations with Gitlab, GitHub, and Bitbucket.
- Websites designed in Figma or Sketch. Designers can send the content to Phrase Strings for translation in one click. Finished translations allow optimizing the design before it is handed over to developers.
INTEGRATIONS
A seamless localization experience
Whatever your workflow looks like, Phrase can adapt to it.
WordPress
Increase your audience by seamlessly translating posts, pages, categories, tags, and custom post types.
Contentful
Translate all text and rich text fields in your nested entry-level and field-level content models.
Optimizely
Automate and streamline your website content translation in the Optimizely CMS with Phrase.
GitHub
Automatically send branches and repositories to Phrase for reliable translation.
FREQUENTLY ASKED QUESTIONS
Here to field your questions on website localization
What is the difference between website localization and website translation?
Website translation is usually referred to as the pure translation of the text elements. Website localization describes the broader process of adapting a website to a target market. This includes adapting date formats, currencies and measurements, selecting images, colors and other brand elements that are culturally suitable to the target audience.
What are the best practices for handling multilingual SEO?
It is not always the literal translation of a search engine optimization (SEO) keyword that has the highest search volumes in your target market. We recommend doing keyword research prior to your website translation and creating a term base with keywords and their SEO-optimized translations. That way, you can make sure translators use the terms that are most useful to help your page rank well.
Does Phrase support transcreation workflows for websites?
Yes, Phrase provides great visual context in the translation editor. That way, linguists can transcreate new copy for a website instead of translating it. With the help of a preview, they can see what their copy will look like in the finished page.
How does Phrase integrate with my CMS?
Phrase offers native integrations with major CMS platforms like WordPress, Contentful, and Sitecore. You can automatically push and pull website content for translation without copy-pasting or switching tools. Developers and marketers can both localize content directly from the CMS.
Is Phrase secure for enterprise websites?
Yes. Phrase meets enterprise-grade security and compliance standards. The platform offers SSO, role-based access, audit logs, and encrypted data handling, and is trusted by global brands in finance, SaaS, ecommerce, and more.
Learn more about website localization
Blog post
How to Translate a Website: Top 3 Website Translation Methods to Use
Explore the best options for translating a web page in your preferred browser or on your mobile device, and learn more about how to translate an entire site of your…
Blog post
Website Localization: 10 Key Steps to Take Your Website Global
Website localization is about adapting web pages to the culture and language of customers in different target markets. Learn more about how to plan, implement, and automate it for global…
Blog post
Pluralization: A Guide to Localizing Plurals
Learn more about how to get pluralization right in your multilingual app and ensure a smooth user experience for your global user base.
Resource
Your Guide to Website Translation: Unlock Global Growth
Uncover the essential strategies for translating your website & successfully expanding into new international markets. Learn how to overcome common challenges, leverage cutting-edge translation technology, and deliver a seamless multilingual…
Ready to go global?
Unlock the potential of your website with Phrase’s all-in-one localization platform.