How to increase user reach by 400%

26l10n проекты


30+команда l10n

+400%к-во пользователей после Phrase

FAMILO is a specialist in location services for mobile apps. Within the last years, the company developed accurate, reliable and energy-saving geofencing technology.

Phrase helped to scale FAMILO's business internationally and automated the multi-language operations by easily and quickly integrating the localization process into their overall development process. The team experienced an overwhelming 400% increase in new users after adopting Phrase’s localization software. Moreover, FAMILO was able to improve the overall translation quality.

The challenge Familo faced

Despite astonishing achievements, FAMILO continued to spend most of its time and energy attracting new users to its application. The company needed a solution to connect with global customers worldwide. Like most businesses, FAMILO wanted to dig deeper to understand how to serve a larger customer base. The FAMILO team turned to Phrase to refine its product and expand its reach.

Tangible competitive edge is one of the best indications of business health. According to a Common Sense Advisory study, 56% of consumers find the ability to learn about a product in their own language more important than the price of the product. Localizing products increases the power of selling to your customers and gives companies an advantage in the global marketplace.

Phrase offers a translation management solution for web and mobile translation projects by easily integrating the localization process into the overall development process.

Phrase предложил комплексное решение

To kick the project off, FAMILO’s team used the Phrase Translation Center to work with a group of translators. Phrase’s comprehensive documentation, integration tutorials and personal assistance made it easy to quickly integrate the localization process into their overall process. By automatically identifying the need for new translations, there was no more need to manually notify everyone about new translations. FAMILO was able to reduce significant administrative expenses by evaluating its upcoming tasks and keeping track of the translation progress. Moreover, the team utilized the advanced search features in order to quickly drill down on the entries that matter the most for their tasks.

Hauke Windmueller, CEO of FAMILO, explains their experience with Phrase:

“Phrase exceeded our expectations. The software helped us streamline our localization and become an industry leader. The results speak volumes.”

Hauke Windmueller

FAMILO used Phrase to localize its mobile applications into 16 languages. Phrase enabled FAMILO to accelerate its user growth and to quickly launch its iOS and Android apps into those new languages.

Accelerating international growth with Phrase

В результате усилий FAMILO по глобальному расширению за счет использования Phrase команда увидела ошеломляющий рост числа новых пользователей на 400% и смогла расширить свой бизнес в международном масштабе. Хотя действия FAMILO были всеобъемлющими и стратегическими, компания также выражает благодарность Phrase за предоставление им практических инструментов для внесения ощутимых улучшений. Этот результат позволил получить полезную контекстную информацию, позволил легко оставаться на вершине процесса, помог сократить административные расходы и улучшить общее качество перевода.

Localization displays a visible commitment to customers worldwide. Consumers expect products and services to meet their needs, which includes, most importantly, the language. It provides security and convenience for all parties involved. Plus, high-quality content transcends in international markets.

Использованные функции


Translation Memory

Запоминает переводы, используемые в ваших проектах, и предлагает сопоставить результаты при переводе контента. Это ускоряет процесс перевода и улучшает согласованность текстов и проектов.


Несколько проектов

Поскольку программные проекты растут и становятся все более сложными, это помогает разделить их на модули, чтобы управлять ими. То же самое относится и к локализации программных проектов.


Управление пользователями

Работайте вместе с менеджерами, разработчиками, переводчиками или же пользователями сообществ. Приглашайте для коллаборации столько пользователей, сколько необходимо.


  • timeline
    FAMILO increased user growth by 400%
  • playlist_add_check
    Improved of overall translation quality
  • trending_down
    Reduced administrative expenses
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FAMILO gives families peace of mind with its sophisticated, smartphone app that answers the simple question, “Where are you?” This family network messenger lets you stay in touch with your loved ones easily. Receive notifications about where they are, what they are doing, and how they are feeling. FAMILO provides families enhanced safety and better communication.

Время испытать Phrase

Быстрая настройка. Пробный пакет на 14 дней с полным функционалом Phrase.

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