Automating the process of adding new language markets with Phrase

3.5K+ Keys

100%of developer’s time saved

7+ Languages

50%translation time saved

Shiftbase is a Netherlands-based SaaS software company whose flagship product helps organizations manage employee scheduling and time registration. They had in-house translation processes for Dutch, English, and German, but adding additional languages to fulfill their global ambitions was a cumbersome process involving a great deal of company developer time, better used for continuing software development. They sought a solution that would largely automate this process and allow them to use contract translators without constant developer input.


Streamline a resource-intensive translation and localization process

The company had already translated their software into three languages using internal resources. The addition of a new language required as many as 3,500 key changes for each language, and their constant release and upgrade processes complicated this already challenging process. In particular, developers were getting caught up in the localization process and were taking away the time they needed for developing new features. They realized their continued growth was reliant on adding new language versions. However, their market expansion plans were limited by the time and effort required to add each additional language.

They began a search for a translation management solution that was specifically designed for software translation with their unique requirements, including the translation of code strings, user interface (UI) elements, and documentation. The solution should help them remotely manage freelance translators with subject matter expertise, while freeing up their developer resources, preferably with automated workflows.

The goal was to speed up Shiftbase’s ability to enter new language markets, initially within the European Union, but without future limitations on entering other global markets. This meant the solution should be language-agnostic, with the workflow being automatically adaptable to new languages.


Phrase, a translation platform designed to manage software localization

The requirements for both a translation management platform and a solution that was designed for software and digital product localization led them to Phrase. With Phrase, they were able to set up processes within the platform to manage every step of the initial translation process and set up automated workflows for managing the translation, review, and testing of new releases, bug fixes, and major upgrades. Their release schedule was based on rapid ‘agile’-style development processes made possible by cloud-based software delivery, with releases happening almost constantly.

Phrase gives its users the ability to do global settings that, once implemented, remain consistent regardless of the new language pairs. With this capability, Shiftbase developer time was no longer required to make manual upgrades with each language. Prior to Phrase, their localization processes were dependent on having in-house native speakers of each new language working closely with programmers. This was both costly and inefficient once their number of language pairs increased beyond the initial group of three languages.

The transition process was a team effort with managing representatives from Development, Customer Support, and Marketing. According to Justin Dochez Kok, Marketing Officer at Shiftbase, “the user interface and ease of working with Phrase makes it possible for our translators and editors to save about half of their time translating and editing”.

He notes that they have rolled out four new languages (French, Spanish, Polish, and Swedish) in less than six months. Justin estimates that setting up a new language for their entire application (mobile and desktop) can be done within a month.

The implementation of Phrase into their workflows allowed them to use outside translators, with subject matter expertise in translating software. This, in turn, gave them access to a large pool of experienced translation talent without adding and training new staff. Turnaround times, costs, and resource use could be optimized, allowing them to focus on marketing to their new global markets.


Faster market expansion, cost savings, and increased market share

The results, beyond the savings in time and resources required to add new languages, have been a measurable positive effect on growth in these new markets. With Phrase they are growing rapidly in the German-speaking markets and are adding a new sales rep to handle increased interest. They are also seeing increased market share in their new language markets as they expand their footprint.

Because Shiftbase developers are no longer required for new language implementations and upgrades, translation management by developers has been reduced by 100%. Developers are now able to develop and release, completely independent from a reliance on translators. These resources can be refocused on more product development. And errors in contextual use of languages and grammar, for example, are much easier to spot earlier in the process.

The ability to move complex software into a new language market within weeks, and to easily manage updates has generated increased interest in Shiftbase in their new markets and will help them drive expansion and revenue growth plans across the EU. These system changes will continue to support Shiftbase in entering additional lucrative global markets, without a major additional investment in developer and translation teams.

“Thanks to implementing Phrase we have successfully added 4 new languages to our application within 6 months. Implementing and maintaining translations is just a breeze and lets our developers focus on developing and translators focus on translating without any hiccups. We are now able to set up new languages whenever we want in no time!”

Justin Dochez Kok
Marketing Officer, Shiftbase

Использованные функции



API позволяет импортировать файлы локали, загружать файлы локали, теги ключей или взаимодействовать другими способами с данными локализации, сохраненными в Phrase для вашей учетной записи.


Translation Memory

Запоминает переводы, используемые в ваших проектах, и предлагает сопоставить результаты при переводе контента. Это ускоряет процесс перевода и улучшает согласованность текстов и проектов.


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What is Shiftbase?

Shiftbase is a B2B software company based in The Netherlands. Their headquarters are in Zoetermeer (Netherlands) and they have offices in Düsseldorf (Germany) and Edinburgh (UK), serving over three thousand companies. Shiftbase’s online workforce management software helps businesses and organizations manage employee scheduling, time tracking, and time-off management.

What does Shiftbase offer?

Shiftbase is an online workforce management software (SaaS and Mobile) for businesses. Shiftbase is constantly developing and improving features to fulfill ever-changing needs in a fast-paced world, such as time-clocking, vacation planning, and HRM; all in a simple, intuitive and easy-to-use format.

Who uses Shiftbase?

Shiftbase can be used by any company or organization with employee scheduling requirements, from SMBs to enterprise level businesses. They have changed the game for workforce management of customers like Flying Tiger Copenhagen, Ibis Hotels, AVIA and Superdry, among others.

What can you do with Shiftbase?

Many companies deal with part-time employees and changing work hours. Shiftbase is an easy-to-use workforce management software that creates flexible schedules for future planning, has comprehensive time-tracking, and allows for easy time-off management. Schedules can include expected personnel costs, turnover, and budget. Time-tracking registration keeps track of employee availability and absences, viewing both employee attendance and wage costs in real time. And finally, the time-off management allows for an incorporation any employee requests for out-of-office hours. When the work schedule is finished, each employee can use their own personal login to see their published schedules in their browser or mobile app for iPhone or Android. 


  • language
    4 new languages live in less than 6 months
  • fast_forward
    50% of translation and editing time saved
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    Automation saves nearly 100% developer time
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