Driving global outreach with streamlined localization management


-50%process time & cost

1.3M+reached farmers & workers


Customer: Fair Trade USA

Fair Trade USA aimed to build an online portal to make life easier for its vast network of certified partners. Scaling the project and localizing it for a global audience could have posed a challenge for the organization’s lean software development team – that is, if it not for Phrase. Fair Trade USA has been using Phrase for three years to efficiently deliver digital applications at scale. The software massively streamlines the localization process, to the point where a single Fair Trade engineer was easily able to handle the entire localization management workload for the new portal.


Big ambitions, limited resources

Global outreach is at the core of Fair Trade’s mission – working with farmers, workers, and brands all around the world to improve the lives of more than 8 million people. To help make this ambitious goal reality, three years ago Fair Trade launched a new technology unit with the aim of leveraging digital applications to streamline and enhance the organization’s work.

One of Fair Trade’s most recent technology projects was to build an online portal for its supply chain partners. The portal provides partners with easy ways to provide information about available Fair Trade certified products, log transactions to stay in compliance with Fair Trade standards, and more. With partners located across 46 countries, delivering the portal worldwide was a significant undertaking – especially from a localization perspective. While Fair Trade focused on a few key languages for initial translation, they needed a system which could eventually provide localization in every country they serve.

Bennett Wetch, Vice President of Technology Innovation at Fair Trade USA, explains: “We needed a system which could support translation of more than 460 keys into the languages of over 40 countries. As a non-profit, we have a lean team of developers and limited budget, so managing localization on such a huge scale through traditional means would have simply been impossible for us.” It was just as well then, that Fair Trade did not have to rely on traditional means.

"Phrase var en central del i att det gick så smidigt för vårt lilla men engagerade team att lokalisera våra digitala applikationer."

Bennett Wetch
Vice President of Technology Innovation, Fair Trade USA


Unlocking efficiency with Phrase

Since its inception, Fair Trade’s technology unit has been using Phrase to streamline localization and help scale up its projects.

Bennett Wetch says: “Given our limited resources, it’s important for us to leverage tools that enable us to be as efficient as possible when building our technology infrastructure. Phrase has been central in enabling our small-but-mighty engineering team to seamlessly localize digital applications.”

Phrase provides Fair Trade with a host of features that help it to save time and reduce the cost of localization. For example, the intuitive user interface makes it easy for engineers to manage and moderate the product and its workload; and the in-context editor minimizes errors by giving translators insight into the context of the translation. Fair Trade is also gaining considerable value from Phrase’s flexibility. The platform enables the nonprofit to effortlessly share language libraries across different systems, and it can easily add additional languages without needing to restructure the code.

“With Phrase, localizing the partner portal was very straightforward,” says Bennett Wetch. “All of our engineers find the platform easy to use, and Phrase fits perfectly into our agile process.”


Achieving more with less

For Fair Trade USA, building the initial implementation of the partner portal was both fast and cost-effective. “A single developer was able to manage the entire localization process for the portal,” confirms Bennett Wetch. “And instead of worrying about translation all throughout the development process, we were able to tackle all of the localization at once prior to launch.”

Thanks to the levels of efficiency that Phrase delivers in the localization process, Fair Trade’s technology team is free to focus its finite and valuable time on more important tasks – developing additional services and infrastructure to enhance Fair Trade’s crucial work.

Bennett Wetch concludes: “Tools like Phrase are essential for Fair Trade. They help us scale our impact around the globe and ensure our applications are highly usable by stakeholders worldwide – and they help us achieve this in spite of our limited resources.”

Features used


In-context Editor

Phrases In-Context Editor kan integreras med nästan alla webbapplikationer och ger dig möjlighet att översätta innehåll direkt på din webbplats.


Translation memory

Minns de översättningar som använts i dina projekt och föreslår passande resultat medan du översätter ditt innehåll. Det snabbar upp översättningsprocessen och förbättrar överenstämmelsen mellan texter och projekt.


Translation ordering

Order translations from one of our trusted language service providers in just a few clicks.

Vad är Fair Trade USA?

Fair Trade USA är en oberoende ideell organisation som arbetar med över 1 000 varumärken och 1,3 miljoner bönder och arbetare i 46 länder över hela världen.

Vad erbjuder Fair Trade USA?

Fair Trade USA samarbetar direkt med företag, konsumenter och producenter för att säkra bättre och mer rättvisa handelsavtal för jordbrukare och arbetstagare — vilket landet uppnår genom att certifiera och främja rättvisemärkta produkter. Organisationen erbjuder en portal där kunder kan söka efter information om rättvisemärkta partners och hitta möjliga kanaler för att köpa dessa produkter.

Vem använder Fair Trade USA?

Företag och privatpersoner som vill stödja rättvisa och hållbara arbetsvillkor väljer rättvisemärkta produkter, antingen för att sälja dem i sitt företag eller för egen konsumtion.

Vad kan du göra med Fair Trade USA?

Genom att välja rättvisemärkta produkter kan företag och konsumenter stödja producenternas rättvisa löner, garantera säkra arbetsförhållanden och skydda miljön.


  • language
    Helps Fair Trade USA scale its impact around the globe
  • trending_down
    Saves time and minimizes dev costs
  • person
    Enables one engineer to manage the entire localization process
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